April Fools, Slack, and Snapchat 2.0

This week, we’re talking about the best and worst of this year’s April Fools’ jokes, Slack’s swift success, and the biggest update Snapchat has ever offered to its users.

April Fools

It’s the one day a year where you can’t trust anyone and question everything. We are just a week out from it, and still trying to digest the #content.

A lot of brands had fun this year — some got a giggle, some didn’t.

Google is renown for going all out on April Fools’, and this year was no different. Introducing a “Mic Drop” option to end Gmail conversations could have been the jewel in their crown, but instead, it ended in tragedy.

Well, for someone’s career, anyway.

The button was placed right next to the conventional “send”, and as expected, it caused a lot of confusion. Adweek reported that one freelancer lost his job for accidentally sending the GIF to their boss. Yikes.

Gizmodo have done us all a favour and compiled a list of the best of the best advertising April Fools. Even though they’re fake, they totally got people hyped up, and that’s why they should totally be real.

(Let’s be honest, #McMoon sounds pretty awesome)

But why should the fun stop just because it’s 12PM? mUmBRELLA’s Simon Veksner thinks that brands should have a little of fun every day of the year.

“It’s the one day a year when brands worry less about ramming home their messages and more about being entertaining.”

It can be a little risky, but its much more entertaining and engaging than the alternative...

Tinder’s latest guerrilla campaign wasn’t an April Fools’ joke, but we kind of wish it was.

Partnering with Hero Condoms, the dating app introduced a range of new profiles. And those profiles were literally STDs.

In an effort to promote safe sex and awareness, users had the opportunity to match with the likes of Chlaramydia, Herpez, and Johnorrhoa, and were able to chat with their favourite diseases for a limited time.

The profiles were pulled quickly.

Australians love/hate online advertising

HubSpot’s latest report has revealed that people from land down-under hate online advertising. Quelle surprise.

Australians love Adblocker, hate pop-up advertisements, and loath auto-playing video advertisement. The take-away from this is that people are actually okay with native advertising, but ads that interrupt users are a big no-no.

While HubSpot reported that Australians basically hate online ads, Nielsen reported that Australians do not hate (or at least they don’t mind) mobile advertising. In fact, they found that users spend more time on their mobile phones to access websites and apps than in any other platforms.

Researchers were apparently surprised on how popular social media apps—such as Facebook Messenger, WhatsApp and Snapchat—are among users. They obviously don’t read SocialSelect.


With Instagram and Twitter joining the new algorithmic feed bandwagon, marketers are claiming that the end of free social is upon us. This new algorithm change will be huge for Instagram, with more advertising opportunities for marketers. But yeah: they probably won’t be free.

Twitter recently added a new accessibility feature that allows users to write captions on their photographs. Screen-reading softwares will be able to detect the caption (or “alt text”) to describe photographs for the visually impaired. The caption itself is (thankfully) not within the 140 character limit. Good on ya, Twitter!

Twitter has provided a step-by-step guide on turning alt text on here. In order for this feature to truly benefit those that need it most, this feature should be used by most twitter users (if not all).

Go on, take 20 seconds out of your day to help out. We will wait.

Done? Okay.

Are you hip and in touch with the younger generation? Your social media usage can tell you! As it turns out, the older social platforms grow, the older their users are.

“As social audiences grow to more resemble the general population, these sites become more comparable to other media — but are losing their edge of being the default go-to for younger audiences,”

A study by media and consumer research company GfK MRI found that across the seven social platforms they looked into, male users outnumber female users in only 3 platforms; LinkedIn, Twitter and Youtube. You can check out more details from this infographic hosted on AdWeek.


After months of monitoring Snapchat Gen Y users, a new trend has emerged: more and more women are signing up.

As of January, the ratio of male to female users has skewed in favour of the girls. Lauren Berger has theorised that the growing number of brands caring about spending money on Snapchat correlates with the increased number of female Snapchat users.

But that isn’t the biggest game-changer for Snapchat.

Last week, we talked about the acquisition of Bitstrips and the new stickers feature. Snapchat’s 2.0 update has blown expectations out of the water.

Snapchat 2.0 includes GIFs (or “video notes”), audio call, and video chat — available to any users who are online at the same time.


Twitter updated their IRL pad earlier this year, but nothing can compare to the beauty that is Slack’s new offices.

Slack claims to boost productivity by 32%, and is backed up by this article from the NY Times:

Disclaimer: we love Slack. It’s our primary mode of office (and pleasure) communication, so having that effectiveness quantified is exciting.

“According to the company’s own statistics, the average user spends two-and-a-quarter hours each workday actively using the platform.”

You can read more about how Slack is changing the way offices (particularly agencies) communicate here:

SocialSelect is a weekly aggregation of the things that matter from the scariest parts of the internet, brought to you by Marcel Sydney.