Social TalentWhy Authenticity Can Make Or Break A Brand In 2016Influencer Marketing. The saviour of all online communications, the key to getting organic engagement back on Facebook, the holy grail of…Apr 5, 20161Apr 5, 20161
Social TalentIs Influencer Marketing PR?Which came first is easy, PR has been around since around 1900 with the establishment of the Publicity Bureau (according to wikipedia)…Feb 15, 2016Feb 15, 2016
Social TalentHow To Be Effective With Influencer MarketingLike any good blog post, it starts with a story. Mine goes back to my time working as head of digital at a large communications agency in…Feb 5, 2016Feb 5, 2016
Social TalentBeing A Social Media Talent AgentI’m just going to say it. I think anyone who is acting as pure talent representation are lazy and not giving the most amount of value to…Jan 16, 2016Jan 16, 2016
Social TalentThe Most Dangerous Saying In BusinessThat Netflix story is a classic. I was at a networking event just a week or so ago in London and one of the speakers brought it up. “Change…Nov 25, 2015Nov 25, 2015
Social TalentWhy Content Creators Are The Most Important Part Of Your Social Media StrategyInfluence. Its a tricky subject, measured by a range of scores and data that have a variety of buzz words. Reach, engagement, opportunities…Oct 14, 2015Oct 14, 2015
Social TalentWhat We Learnt At #SMWLONDONTumblr & Nestle, Influence & Engagement, Donuts & CoffeeSep 29, 2015Sep 29, 2015
Social TalentWe Need To Talk About Your “Collaboration Opportunity”Remember the old days? When you’d submit information to a newspaper, magazine or media owner and they’d happily publish your “new” news…Sep 14, 2015Sep 14, 2015
Social TalentThe ROI Of Influencer MarketingI’ve seen a bunch of data around ROI on influencer marketing recently and thought it was about time we wrote a post on that. It’s important…May 21, 2015May 21, 2015
Social TalentWhy Your Influencer Marketing Strategy Isn’t WorkingSeems the buzz word in marketing for 2015 is “Influencer Marketing”. There is a good reason for that, well several really, but one is that…May 7, 2015May 7, 2015