The meaning of a “true audience”
Maybe you did it by accident and you have no idea how it all worked out. Maybe you did it on purpose and you knew exactly how it happened. Either way, you now have an audience. What happens next?
Next, you focus on them.
“Luck is what happens when preparation meets opportunity.”
– Seneca, Roman Philosopher
A true audience —
- Shows up consistently because they’re eager to experience what you offer
- Engages with you (e.g., Social media or in-person)
- Shares your content, events, and ideas because they believe in you
- Provides real feedback because they want to help your event/festival grow
- Supports you financially because they value what you bring to the table
If you notice a fan or event attendee doing any of these (or multiple of) things. Pay for a full year of Spotify, give them 50% off a ticket, offer them a job in-house, or acknowledge them in a fun spirited way on your website, socials, or newsletter.
Something.
Building a true audience takes vulnerability, risk taking, and the ability to consistently deliver value to your community.
What’s the catch?
Your community decides. Your community decides what’s valuable to them, and what’s not, not you.
Your goal is to learn the reason ‘why’ it’s valuable to them in the first place and do more of that. Try not to stay focused on filling seats and selling tickets instead of building a community who will show up rain, shine, snow, or hail.
Tansi, Genius humans
Socialbout Media (SBM) specializes in helping the events and entertainment industry create websites that showcase their event brand. Events are a special part of every community. In rare cases, like the ones we’re after, if the town is small enough and the story is big enough, it can become their identity.
What SBM does is serve; the idea, the audience, and the community behind everything we create, build and design.
If you’re interested in hiring me for a project, click on the link and fill out the contact form.
