Relationship Between Content Marketing and Sales
Content marketing is on a high these days. But still, people think that content marketing and sales have no relationship, but they are so wrong. Both these things are closely related to each other. Content marketing actually drives more sales. Content marketing is used to build brand awareness, as it helps to build trust, attract interest and thus attract customers.
With content marketing you have various different ways to promote your product and services. The most utilized content marketing component is the utilization of social networking sites like Facebook, Twitter, LinkedIn, etc.
To attract more attention, competition is at its peak.
People like quality instead of quantity, that is the reason why their demand for better content has increased and thus has the content marketing budgets of the marketer. Every company wants to provide the best experience to their customers to enhance their brand growth.
Don’t underestimate the power of articles posted on either company’s website or some other website.
Still, various companies are there which don’t understand the importance of conten. Maybe it’s because they misunderstood this marketing tool. Various small companies that work with web marketing firms may post their articles on other sites. They are making a mistake of doing more self-promotion. It happens because they think that they have accomplished a lot or third party websites tat want them to use a promotional tone. The end result is an article that may be read because of an attractive title, yet does not convey potential customers to the organization’s site. They may not create better qualified leads, and thus, no sales.
Content marketing builds trust.
If you want to build trust and credibility, then you have to create a nice content experience for your readers instead of just creating something to market your product and attracting customers. So, it is the time to make the an experience to make the right decisions, when it comes to purchasing.
Create a relationship and make it strong.
The most important thing for any online business is to know about their customers’ need, like what they are actually looking for. Content is very valuable as it helps to bring up the customers, until they make their choice to purchase instead of moving on to some other site. And to achieve this, you have to understand your customer-base well.
Strategy and relevance are two main factors of content marketing.
It’s true that content drives sales, but this gives you benefit only if it’s done properly. If you want to draw utmost benefit from it, you must focus on the audience and the message.
We all know that Google loves fresh content. Articles are unique and fresh, and are publicized on daily basis, which helps in improving rankings. With rankings, the visitors increase, and thus the number of qualified (and converting) leads rises too.
A better ranking means a lot to websites. Suppose if you are running a hosting company, and you offer various good web hosting coupons and solution, then a good ranking in SERP can bring you a huge benefit.
Thought about it!
I don’t think it will cost much. Content development and marketing have grown tremendously in the recent few years. With 70% of advertisers saying that content marketing has expanded their brand awareness, 59% think it supports sales growth, and 45% believe it has reduced their promoting expenses. So, everyone should be truly focused on content campaign ought to be on the highest point of each advertiser’s schedule.
So what are your views? Has content marketing ever helped you in getting more sales?
Do share with us in the comment section!