PinnedSogolyticsSogosurvey is now Sogolytics — Rebranding done successfullyRebranding is demanding, and not just because it’s a cool rhyme. If you want to change things up, you need to get up close and personal…Aug 26, 2022Aug 26, 2022
Sogolytics6 Innovative Leading Brand Customer Experience StrategiesThere’s no longer a debate about whether or not an engaging customer experience (CX) opens the door to accelerated brand loyalty and…3d ago3d ago
SogolyticsFriend or… Friend? How to Choose Between Anonymity and ConfidentialityYou’ve set up your survey. You’ve personalized your thank you page and email invitations. All of your logic works and you’re ready to go…Sep 11Sep 11
SogolyticsHow to Calculate Attrition Rates and Why They MatterAs everyone works toward boosting employee engagement to improve retention and reduce churn, we’re highlighting a key term and practice…Sep 9Sep 9
Sogolytics7 Psychological Tactics to Drive SalesAre you noticing a drop in customer conversion? Maybe you aren’t acquiring quality leads. After all, someone looking for a car vacuum is…Sep 6Sep 6
SogolyticsDigital Experience Analytics: A Complete GuideIn a world where experience is king, every interaction matters. From in-person shopping in brick-and-mortar stores to customer service…Sep 6Sep 6
SogolyticsFrom Fragmented to Unified: Optimizing Feedback Across Your UniversityIn higher education, feedback plays a pivotal role in shaping the learning experience and driving continuous improvement. Universities…Sep 5Sep 5
SogolyticsTop Ways AI is Transforming Guest Experience: Lessons to Take HomeWhat do frequent flyer Alex, pan-US corporate sales head Meisha, and fashion model Nikita have in common? They all tend to check in to…Sep 5Sep 5
SogolyticsMapping The Guest Journey: How CX Leaders Track and Manage MetricsWhen you picture a CX expert in the hospitality industry, maybe you imagine a helpful concierge, a receptionist who’s always smiling, or a…Sep 3Sep 3
SogolyticsUnder Pressure: How Rising Guest Expectations Impact Employee ChurnAhh, summer vacation. The chance to get away from it all… unless you work in the hospitality industry.Sep 3Sep 3