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Solsten
Solsten

49 Followers

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Nov 29, 2021

Introducing Frequency by Solsten: The marketing intelligence platform that knows ahead.

One of the biggest shake-ups in modern marketing also happens to be the end of a nose-dive. Because, while the end of IDFA from Apple — with changes to GAID from Google likely to follow — marketers will be forced to halt their race to the bottom, in which they’ve…

4 min read

Introducing Frequency by Solsten: 
The marketing intelligence platform that knows ahead.
Introducing Frequency by Solsten: 
The marketing intelligence platform that knows ahead.

4 min read


Nov 17, 2020

Taking “Audience-First” from Ideology to Reality: How Navigator is empowering game developers to level up.

Audience-first game dev: from leading edge to center stage. Releasing thousands of new titles every year, game designers are, most certainly, creative thinkers who constantly rethink norms and models. Which is why we aren’t surprised that a new trend toward “audience-first” game development is the new secret weapon top game…

Personas

8 min read

Taking “Audience-First” from Ideology to Reality: How Navigator is empowering game developers to…
Taking “Audience-First” from Ideology to Reality: How Navigator is empowering game developers to…
Personas

8 min read


Aug 25, 2020

Introducing Navigator by 12traits: Taking the gamble out of game design.

It’s a problem as old as gaming itself: you have a great idea for a game and you believe in it — but you can’t be sure it’ll be a hit until it’s actually tested by its audience. Now, the second problem: development costs are high, and those budgets are…

Gaming

5 min read

Introducing Navigator by 12traits: Taking the gamble out of game design.
Introducing Navigator by 12traits: Taking the gamble out of game design.
Gaming

5 min read


Jul 3, 2020

Filling the Empathy Ad Gap: how the deterioration of ad tracking will put both advertisers and consumers back in control

As many things on our planet that have needed to be addressed over the past decade are coming to the surface, there’s an elephant in the room that Apple just took a strong stance on: privacy and ad tracking. If you’re reading this, you likely have heard: last week’s announcement…

Apple

6 min read

Filling the Empathy Ad Gap: how the deterioration of ad tracking will put both advertisers and…
Filling the Empathy Ad Gap: how the deterioration of ad tracking will put both advertisers and…
Apple

6 min read


May 27, 2020

The Future of Gaming is Human

And it requires a lot more than behavior analytics to navigate the waters. It’s hard to believe we’ve already passed the 60-year anniversary of the first video game — from computers, to arcades, to consoles, to mobile phones, and now to augmented and virtual reality — video games have seen…

Gaming

6 min read

The Future of Gaming is Human
The Future of Gaming is Human
Gaming

6 min read


May 12, 2020

At Home Wellbeing Assessment: Gaming and Mental Health During COVID-19

12traits Announces the Release of the ‘12traits At Home Wellbeing Assessment’ to Help Individuals Address the Growing Mental Health Crisis Spurred by COVID-19. As Game Play Increases, 12traits Urges Individuals to Choose Games that Promote Resilience and Wellbeing. At Home Wellbeing Assessment: https://wellbeing.12traits.com/ As increased feelings of anxiety and depression rise during this global pandemic, 12traits has created an assessment tool and wellbeing report breaking down the psychology of our health and wellbeing as it pertains to COVID-19 circumstances — especially the decrease in physical contact due to…

Wellbeing

5 min read

At Home Wellbeing Assessment: Gaming and Mental Health During COVID-19
At Home Wellbeing Assessment: Gaming and Mental Health During COVID-19
Wellbeing

5 min read


May 11, 2020

Podcast: Your Analytics Are Not Even Scratching The Surface

Deconstructor of Fun and 12traits team up for a discussion on player analytics in 2020. Co-founder of 12traits, Joe Schaeppi, recently joined Michail Katkoff of the Deconstructor of Fun podcast to discuss how traditional player analytics in gaming are falling short and how psychographically-based insights can help your team build…

Analytics

2 min read

Podcast: Your Analytics Are Not Even Scratching The Surface
Podcast: Your Analytics Are Not Even Scratching The Surface
Analytics

2 min read


Apr 28, 2020

COVID-19 Just Rapidly Accelerated the Experience Economy’s Arrival. Are You Ready for It?

12traits: The Missing Piece to Experience Management and Personalization — Looking back at New Year’s Eve of 2019, there was a little known truth taking hold that was beginning to reshape the economy and our future as a species forever. And no, it wasn’t COVID-19. That little known truth that was taking shape was a massive shift in how the…

Gaming

8 min read

COVID-19 Just Rapidly Accelerated the Experience Economy’s Arrival. Are You Ready for It?
COVID-19 Just Rapidly Accelerated the Experience Economy’s Arrival. Are You Ready for It?
Gaming

8 min read


Aug 18, 2018

MAKING AI MORE HUMAN

TECHNOLOGY OF THE FUTURE WILL BE THE CO-AUTHOR OF HUMAN HISTORY — The current state of the relationship between technology and human beings looks an awful lot like two people dating that aren’t really in love: they’re a happy couple from the outside, but under the hood there’s a lot of stuff that’s just not working out. …

Artificial Intelligence

5 min read

MAKING AI MORE HUMAN
MAKING AI MORE HUMAN
Artificial Intelligence

5 min read

Solsten

Solsten

49 Followers

Psychologically-based AI that powers the future of customer experience

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  • UX Collective Editors

    UX Collective Editors

  • A. S. Deller

    A. S. Deller

  • Josh Gonzales, PhD(c)

    Josh Gonzales, PhD(c)

  • Joshua VanDeBrake

    Joshua VanDeBrake

  • Tilting Point

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