Audience-first game dev: from leading edge to center stage. Releasing thousands of new titles every year, game designers are, most certainly, creative thinkers who constantly rethink norms and models. Which is why we aren’t surprised that a new trend toward “audience-first” game development is the new secret weapon top game…

It’s a problem as old as gaming itself: you have a great idea for a game and you believe in it — but you can’t be sure it’ll be a hit until it’s actually tested by its audience. Now, the second problem: development costs are high, and those budgets are…

As many things on our planet that have needed to be addressed over the past decade are coming to the surface, there’s an elephant in the room that Apple just took a strong stance on: privacy and ad tracking. If you’re reading this, you likely have heard: last week’s announcement…

And it requires a lot more than behavior analytics to navigate the waters. It’s hard to believe we’ve already passed the 60-year anniversary of the first video game — from computers, to arcades, to consoles, to mobile phones, and now to augmented and virtual reality — video games have seen…

12traits Announces the Release of the ‘12traits At Home Wellbeing Assessment’ to Help Individuals Address the Growing Mental Health Crisis Spurred by COVID-19. As Game Play Increases, 12traits Urges Individuals to Choose Games that Promote Resilience and Wellbeing. At Home Wellbeing Assessment: https://wellbeing.12traits.com/ As increased feelings of anxiety and depression rise during this global pandemic, 12traits has created an assessment tool and wellbeing report breaking down the psychology of our health and wellbeing as it pertains to COVID-19 circumstances — especially the decrease in physical contact due to…

Deconstructor of Fun and 12traits team up for a discussion on player analytics in 2020. Co-founder of 12traits, Joe Schaeppi, recently joined Michail Katkoff of the Deconstructor of Fun podcast to discuss how traditional player analytics in gaming are falling short and how psychographically-based insights can help your team build…

12traits: The Missing Piece to Experience Management and Personalization — Looking back at New Year’s Eve of 2019, there was a little known truth taking hold that was beginning to reshape the economy and our future as a species forever. And no, it wasn’t COVID-19. That little known truth that was taking shape was a massive shift in how the…

TECHNOLOGY OF THE FUTURE WILL BE THE CO-AUTHOR OF HUMAN HISTORY — The current state of the relationship between technology and human beings looks an awful lot like two people dating that aren’t really in love: they’re a happy couple from the outside, but under the hood there’s a lot of stuff that’s just not working out. …