How to conduct audience discovery interviews

1. Why do discovery interviews?

2. How to prepare for a discovery interview

Set a goal for your interview, and even for specific questions.

Be realistic about what interviewees can deliver.

Be mindful of everyone’s time commitments.

3. How to recruit participants for discovery interviews

Seek out a cross-section of interviewees.

Provide context and explain the purpose to potential participants.

Resist the urge to send questions in advance.

4. Checklist: Interview Do’s and Don’ts

Consider what’s in it for participants.

Do…

…record your interview.

…put your interviewee at ease.

…ask questions more than once.

…ask follow-up questions.

…ask for demonstrations and specific examples.

…pay attention to non-verbal expressions.

…pause after each answer.

Don’t…

…ask leading questions.

…make assumptions.

…mention other users, or their answers.

…interrupt mid-answer.

…ask yes/no questions.

…rely solely on discovery interviews.

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Solvd Together are a Learning and Performance Innovation consultancy on a mission to have an impact on organisations and people with consumer-grade solutions

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Solvd Together

Solvd Together

Solvd Together are a Learning and Performance Innovation consultancy on a mission to have an impact on organisations and people with consumer-grade solutions

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