The Daily Telegraph is a British daily morning English-language broadsheet newspaper, published in London by Telegraph Media Group and distributed throughout the United Kingdom and internationally. The Daily Telegraph has a sister paper, The Sunday Telegraph, that was started in 1961. The two printed papers currently are run separately with different editorial staff, but there is cross-usage of stories. News articles published in either, plus online Telegraph articles, may also be published on the Telegraph Media Group’s www.telegraph.co.uk website, all under The Telegraph title.
We went to visit the building where the Telegraph Media Group work on Monday and totally shocked by how is The telegraph media operating. It not only has printed newspaper, the newspaper has different version in different country and also has weekly newspaper version, but also very active on online website.
There is a platform in The Telegraph is keeping monitoring the data of pageviews and how long the readers stay on this news for 24 hours. They compare the data in different angles. Such as every hour, every news report. Also, they will compare their data with other online media, like The Guardian, when they report the same topic.
People who have not taken part in projects of media will never know that there are many new technological products are used in online media. Most people even never think about it. For example, they shoot a video from 3 dimensions and if readers use a specially design glasses, they can watch a 3D video from their mobile phones. Moreover, they are doing a project like making the ipad (big size) be used by readers as both paper and intelligent equipment. The audiences can read news on the ipad like newspaper. It provides flip over function. Besides, it can scan things like a mirror, also induce objects and make recommendations which related to the object.
It is hard to believe that so many people work for a newspaper, and how professional they are. In the building, there are not only coffee shop, but also gym with many classes, like yoga.
In China, people always saying that the paper media will die out, which make less students dare to work for them. However, this also is a reason that make the situation of paper media become harder. To keep the paper media operating, people should pay more attention on how to make a better news for audiences, and bring more younger people in this profession in order to developing the new technologies for media. The real thing should be focused is how to follow audiences’ pace, rather than admit easily about the age of paper media has gone.
More links to read:
- The online website of The Telegraph: http://www.telegraph.co.uk/
- The Youtube of The Telegraph, which can find the original 3D short video: https://www.youtube.com/user/telegraphtv
