Why is the Hot Pink Color so Popular Right Now, Anyway?
After Pantone announced that Very Peri would be their Color of the Year for 2022, the following year would be about that color. There were, however, those in the fashion industry who disagreed.
This year, the runways, red carpets, and other venues for fashion were dominated by the cheerful and popular hot pink color worn by celebrities, designers, and fashion influencers. As creative director of Maison Valentino, Pierpaolo Piccioli helped make this season’s electric hue a must-have trend during Paris Fashion Week.
This event brought with it a much-needed shot of enthusiasm and hope. The designer, in this instance, collaborated with the Pantone Color Institute to create a new pink shade they’ve dubbed “Pink PP.” Piccioli painted the runway pink to present his fall/winter 2022 collection at the same fashion week.
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Many Brands With Hot Pink Colors
Many brands rushed to imitate Kim Kardashian’s choice of a Balenciaga velvet blazer and Versace’s Medusa Aevitas platform pumps in hot pink. Recently, luxury brand Louis Vuitton introduced a series of footwear designed especially for the Indian market. One pattern uses the trending new pink color called “Rani Pink,” which is a nod to Rajasthan’s ruling family.
