Experience design and research @ Deloitte Digital | London | All views are my own.
Research is necessary for a successful design project because it gives you a shared basis for decision-making, grounded in evidence rather than in sheer authority or tenacity. And this saves time and money.
She starts with a box under her desk filled with pictures. She unloads it, taking out framed pieces of art made by her fans—all drawings of her previous video game characters—and places them around her workspace.