Digital inclusion in the spotlight

by Sowmya Ramesh, functional and web accessibility tester

Today (19th May) is the Global Accessibility Awareness Day (GAAD) and therefore a good reason to celebrate positive developments in this area. Recently there was an announcement from the European Commission that a new directive has been successfully negotiated, which mandates that public sector websites and apps are made more accessible. The above agreement is expected to be approved soon formally by the EU parliament and council, following which the member countries will have 21 months to convert it in to national legislation.

While it remains to be seen how quickly the directive gets converted into legislation, what is evident is that the political will behind this topic is gaining momentum in the European region, which gives reason to rejoice for those rooting for accessibility as a topic. For those more used to traditional references about accessibility, it should be highlighted that it is now considered part of the bigger title of “Digital Inclusion”. This area is, thankfully, getting a lot more attention as part of the drive for a Digital Single Market for the European region. Reduced operational costs, increased user satisfaction and better customer reach are just some of the key benefits that the experts have found this realises — in every sphere of business. It is apparent that the concerned policy makers of the EU commission are convinced about it.

Of course the upcoming referendum on 23rd June might change the course for the UK and, as a result, the relevance of legislation proposed by the EU commission might diminish.

Irrespective of the outcome of the referendum, the question we have before us is are we, or are we not, committed to being digitally inclusive?

We perhaps have a bit of soul searching to do as a technical / business community as to why we still have a strong prevalence of poor accessibility in websites. Why does this topic lack a voice in most discussions? Why is it so low down the priority list in every domain? Why does the disappointment for end users with disabilities not bother us? Why have we become comfortable with the inequality in this space?

In my opinion, every website is a service and this side of technology is way behind when it comes to digital inclusion. The designs built, websites developed and tested without much thought or consideration to the full spectrum of users is actually a form of discrimination that we are all a part of — often in complete ignorance, or due to project pressures or a misguided attempt to save costs. Do we realise how many sales will be lost due to inaccessibility, or how difficult it gets to complete online applications for crucial government services, or how companies fail to recruit talented people due to inaccessible job adverts?

Hopefully decisions like the one above will make this a more compelling factor to consider for service providers. Perhaps it is now time for all of us to put our hands up and get behind this topic, make it a priority in our immediate environment, and try to influence the decision makers to think about it. Not because it is a call from the EU, but for our fellow disadvantaged citizens, to reach out to them and give them the full opportunity to be a part of the on-going digital evolution.

There has been a positive update closer to home on this front, with Sopra Steria Recruitment recently announced as the new sponsor of the Business Disability Forum’s Recruitment Service Provider charter. Here’s to such measures which bring hope, good will and inclusivity in the world of technology!

Originally published at blog.soprasteria.co.uk on 19 May 2016

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