Marketers today are superheroes

“Marketing Professionals, Assemble!”

Wasn’t it only yesterday that you pushed countless in-depth emails, crowned with straightforward “Buy Now!” slogans, blindly entertaining hopes of having your product noticed? Swift fly the years, and here you are with a complex marketing strategy on your hands: balancing numerous social media channels, analyzing campaigns, writing smart content, pulling an audience with catchy keywords, attractive imagery, videos, websites, hashtags…

There is so much to balance; don’t you sometimes wish you had superpowers!?

We are here to give you a breather, a fun exercise and a reminder: you are the present-day marketing superhero.

“I’m the best there is at what I post and what I post is very nice.”

Look at your LinkedIn feed, or Twitter, and refresh it. Refresh it again. You will most likely see different posts each time. Social media platforms have gotten so dense, that shelf life of an organic post won’t quit shrinking and the pressure of producing eye-catching content grows exponentially. So how could you actually stand out of the crowd with your post? By engaging with your audience. Viewers scrolling through a news feed are most likely to notice and react to your post when given an opportunity to interact with you as a brand. Direct feedback from interested potential customers creates brand recognition and valuable user-generated content.

“It’s a bird, it’s a plane, it’s a Marketer!”

Do you feel like you’re caught in a race against competitors towards the most innovative upgrade to your marketing strategy? With so many brands competing for loyal customers, inventing and “borrowing” already existing creations; it seems nearly impossible to swoop in and impress your customers, right? Wrong. One currently popular marketing engagement trend is customization, and we don’t mean customizing your campaigns. We’re talking about giving your customers a platform to create their own digital piece of custom content (tied back to your brand) with an option to share across social media. This approach allows users to feel like a part of your exclusive brand community, while your name is organically sprinkled all over social media.

“Sworn to protect the world that likes, comments and shares.”

Having so many available social media channels and balancing them all can sometimes make you feel less like a superhero and more like Dr. Otto Octavius. It’s up to you to select the chosen few social platforms from a sea of options, to reach just the right audience with your specific type of content. The trick to filtering out the right social media channels for your brand stems from selecting the right buyer persona. Understanding personal details about your social audience, such as what type of publications they read and how much time they spend online will help you narrow down your list and inspire customer participation.

To acknowledge your heroic marketing contributions and thank you for your daily battle with innovation, Offerpop invites you to create your very own Marketing Superhero custom photo and share your super marketing valor!