SortableHow traffic sources affects ad revenueIn the advertising industry there are two general types of traffic that end up on publisher’s websites. They are known as unpaid (organic)…Jul 7, 2016Jul 7, 2016
SortableDoes Above The Fold Really Matter?Above the fold (ATF) inventory has always been in high demand and at a premium. Advertisers want to ensure that their brand creatives are…May 18, 2016May 18, 2016
SortableThinking of moving to Canada to avoid a Trump Presidency? A Canadian startup wants to hire youSortable, a rapidly growing startup based in Kitchener-Waterloo, announced today its intent to offer a safe place for smart, nice people in…Mar 16, 2016Mar 16, 2016
SortableHow Header Bidders Affect LatencyBack in January, I posted the findings from an experiment we ran to measure what happens when you increase the number of header bidders…Mar 10, 2016Mar 10, 2016
SortableSortable is Making Ads Suck LessAds suck! There’s no nice way of saying it. Working with ad networks sucks for publishers and seeing ads can suck for site visitors.Jan 20, 2016Jan 20, 2016
SortableWhy I bought my company backWritten by Chris Reid, Sortable’s Founder.Jan 20, 20168Jan 20, 20168
SortableHeader Bidding: A trial by fire, how 6 popular bidders performAre Header bidders good for publishers? A test of 6 popular bidders to measure what happens when you increase the number of biddersJan 7, 2016Jan 7, 2016
Sortable7 Ad Ops Conferences that every Publisher should attendWe have done the legwork for you and compiled a list of 7 Ad Ops conferences that you should go to this year!Jan 5, 2016Jan 5, 2016
SortableAd Mediation: Bridging the Gap Between Publishers and Demand PartnersAd mediation is a hot topic in ad operations these days, and is being touted as the next big thing for maximizing revenue. Publishers have…Dec 11, 2015Dec 11, 2015
SortableHow Color Affects Your AdSense CTRAdSense allows you to create custom palettes, which give you a lot of flexibility to modify the board, background, title, URL, and text…Nov 16, 2015Nov 16, 2015