
…l (eg. conversion rate) and user engagement (eg. monthly active users). The key takeaway being that if you run your business optimizing for vanity metrics, you will fail.
I think methodologies play the same role for a data scientist. When you work on learning new met…
… counts attract most of those views through True-View InStream advertising, according to the study. Even Dove, whose “Real Beauty Sketches” earned the title of “most viral ad video of all time” in 2013, obtains nearly 75% of channel views through paid advertising.