Every single day of my life I wake up asking myself, what I’m gonna do today?, and sometimes or at least almost always the answer is the same, I don’t know. So I take a shower listening some loud song from my iMac and trying to think, what is the thing that matter in my life? or, what I am so passionate for? And I found that I have a really huge passion for projects, I’m passionate about helping brands connect with humans more than with consumers, and for that reason every day at the university I read a lot about the things I’m in love with: Advertising, Startups, Social Media, human behavior and all things about this amazing generation. The gen I’m part of: Millenials… or as I read earlier GenZ.

I have no idea how to describe this amazing feeling called passion but everyday when I listen a TED Talk I hear this word as many times as possible, but what it means exactly? It means that without it you will not do things as well as you want it to be, you will be bored in many years doing the same shit again and again at once.

But how can I find the thing that I’m passionate for?

This thing is only known by YOU. You know all the things you do, so let’s stop doing shit and start doing the thing you feel you are the best one on it; you feel you are awesome in writing? So let’s do it, you feel you are amazing sharing your thoughts? Amazing, go for it! If you think it is easy I tell you it’s not but you will have a reward. Do what you love is start doing huge challenges where you will fall down, but you will stand up stronger each time. It feels really amazing when you are doing all things that makes you happy at all, when you see a smile in your face everyday when you look yourself in a mirror it feels amazing I swear.

People usually do thing they do not love and for that reason there’s no any passion on it, it becomes in something boring and sadly, because if we only focus on have a lot of money or take a job earlier to have success, believe me it doesn’t work in that way. You are not doing that with passion, you are not putting all your heart and mind on it because if it works is ok and if it doesn’t it is ok for you anyway.

Passion is the thing that really matter, because if we don’t do what we love, we will have a failure life and nobody wants a life like that.

Believe me, passion matters too much and when you do all your things with love and passion it looks different, absolutely different. It feels and it sees in your attitude everyday.

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