Thought Leadership, Insights & POVs from the Spark Foundry Digital Community
By: Rachel Eckerling, Programmatic Director, Mediavest | Spark
The question of whether or not to bring a programmatic practice in-house is a big decision for many brands, and one that…
By: Ramez Karkar, Director, Data Architecture, Mediavest | Spark
Political critics declared big data dead after nearly every major media poll had predicted Hillary Clinton to be the clear winner of the 2016 presidential election.
by Michelle Mirshak, VP, Data Architecture and Platforms, Media