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Sparkpr

Forget Followers — How to Calculate Real ROI on Social Media

The current climate of the world has pushed many businesses into unknown and difficult territory. It’s become a game of sink or swim and…

May 28, 2020

Forget Followers — How to Calculate Real ROI on Social Media

May 28, 2020

Sparkpr

Pause and Think: A 30-minute Exercise to Find the Right Comms Path Forward

In the wake of the pandemic and the subsequent economic downturn, our inboxes, social media feeds, and brains have been peppered (then…

May 21, 2020

Pause and Think: A 30-minute Exercise to Find the Right Comms Path Forward

May 21, 2020

Sparkpr

5 SEO Improvements to Drive Website Conversions

Before the web, optimizing for search meant having a good entry in the phone book. You could pay more for a bolded listing, or choose a…

May 14, 2020

5 SEO Improvements to Drive Website Conversions

May 14, 2020

Sparkpr

Sparkpr’s Tips for Focus and Clarity

As we venture into our ninth week of working from home, I began to reflect on all of the incredible public relations professionals and…

May 12, 2020

Sparkpr’s Tips for Focus and Clarity

May 12, 2020

Sparkpr

Social Media Strategists Don’t Make Integrated Marketing Work — Users Do!

In social media marketing, more means more. Bigger budgets equal more ads, more leads and more revenue for our clients, right? But more…

May 8, 2020

Social Media Strategists Don’t Make Integrated Marketing Work — Users Do!

May 8, 2020

Sparkpr

Event Marketing: How to Replace the Face-to-Face

Experiential marketing is typically the in-person promotion around an organization’s participation at a trade show, conference, or forum…

Apr 9, 2020

Event Marketing: How to Replace the Face-to-Face

Apr 9, 2020

Sparkpr

PR & Marketing Tips For COVID-19 and Beyond — Actions to Take, Tools to Use

These are challenging times. And, for many, facing the uncertainty of when this pandemic will end and what its ultimate impact will be is…

Apr 7, 2020

PR & Marketing Tips For COVID-19 and Beyond — Actions to Take, Tools to Use

Apr 7, 2020

Sparkpr

Social Media Strategy in the Modern Era | Sparkpr

Editor’s note: Like many of you, Sparkpr continues to closely monitor the spread of coronavirus/COVID-19 and has been taking a number of…

Mar 12, 2020

Social Media Strategy in the Modern Era | Sparkpr

Mar 12, 2020

Sparkpr

New rules for venture capital? A trend to watch for this decade | Sparkpr blog

by Tim Turpin, Executive Vice President | Venture Capital and Emerging Technologies Practice

Feb 26, 2020

New rules for venture capital? A trend to watch for this decade | Sparkpr blog

Feb 26, 2020

Sparkpr

5 Standouts from CES 2020

We’re back from our annual pilgrimage to CES, having survived the crowds, the travel headaches, the driverless Lyft surge pricing — and we…

Jan 20, 2020

5 Standouts from CES 2020

Jan 20, 2020

Sparkpr

Sparkpr

Read marketing & PR news & tips from leading integrated communications & strategic marketing agency Sparkpr. https://sparkpr.com/

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