Email Olympics: How to Send Like an Olympian
Go for the Gold in the Email Olympics
Email olympics? Before you dismiss me for being a cheesy marketer, let me explain.
The Rio 2016 Olympics are a vibrant celebration of athletic achievement, Brazilian culture, and international peace and cooperation. The pageantry also includes symbols that link the games with the ideals of both the modern and ancient Olympic traditions. The Olympic rings and flame certainly are the most recognizable of these, but the Olympic motto also is an important expression of the Olympic spirit.
The motto “citius, altius, fortius” is a Latin phrase that means “faster, higher, stronger.” That’s an ideal to which every Olympic athlete strives, and I’m certainly not alone in feeling inspired by the grace, power, and accomplishment that these athletes demonstrate while competing.
Now, I think anyone who’s watched me play hockey can attest that I’m not a world-class athlete! But I can say I am a seriously competitive word nerd. So, I was inordinately happy to dig into the nature of the Olympic motto. (Like I said, word nerd.) The motto is a figure of speech called a “hendiatris” or tripartite motto. You’ve probably heard others: “Veni, vidi, vici.” “Friends, Romans, countrymen.” “Life, liberty, and the pursuit of happiness.” “Reduce, reuse, recycle.”
A bit tongue-in-cheek, I realized that SparkPost’s own informal motto “spend less, deliver more, guaranteed” echoes this rhetorical tradition. And that got me thinking: what if email senders were Olympians? What are the characteristics that separate the most successful senders from the crowd in the email olympics?
So, with equal amounts of awe for the accomplishments of Olympic athletes, respect for email senders who are doing a great job engaging customers, and my own nerdy love for words and stories, I give you “Email Like an Olympian.”
These slides show what it takes to compete in the email olympics. You’ll learn more about the traits of world-class email senders and why permission, segmentation, sender reputation, authentication, branding, and deliverability are all keys to Olympic-class customer engagement with email.
Citius, Altius, Fortius!
Originally published at www.sparkpost.com.