Bai beverage just sold for 1.8 Billion, it’s founder says you need to “Unbelieve.”

Spartan Up Podcast
Jul 20, 2017 · 2 min read

The founder of Bai beverage has 5 tenets for success: be audacious, authentic, tenacious, obsessive and inspire others to be great. It’s no wonder he built a company that just sold for 1.8 billion. The company uses the civet to represent the highest achieving employees, so you know they are not doing things like everyone else. Bai has bucked many beverage company trends and has been incredibly successful. See the quirky company tour in this week’s episode, the secret Bai basement, and hear how Ben Weiss built the company and drives innovation.

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Our lessons from this episode are:

1.You can’t fail by working hard.

2.If you’re able to unbelieve, life can be unbelievable.

3.To be successful with your product you need to be able to read and tap into the zeitgeist. Be nimble.

What are yours?

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Spartan Up Podcast

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We travel the globe with Spartan founder Joe DeSena chasing down answers from successful authors, athletes, adventurers, CEOs and thinkers.

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