IWCO DirectThe Latest Decision on Postage Rates Could Do More Harm Than Good — Here’s What You Can Do About ItThe PRC’s latest decisions may present new postage rates issues. Kurt Ruppel runs down IWCO Direct’s position and what you can do to make…Dec 12, 2017Dec 12, 2017
IWCO DirectThese are the Factors That Will Influence Direct Mail Design Trends the Most in 2018When it comes to direct mail design trends, sometimes what’s old is new. Mike Dietz outlines what will influence trends and strategy in…Dec 5, 2017Dec 5, 2017
IWCO Direct3 Direct Marketing Innovations that Will Shape the Industry’s FutureIt’s important for IWCO Direct to stay on top of the latest trends and innovations in direct marketing to deliver the best possible results…Dec 1, 2017Dec 1, 2017
IWCO DirectSee for Yourself Why Mail-Gard’s New Advanced Recovery Center Has Our Clients TalkingMail-Gard’s new Advanced Recovery Center (ARC) bolsters our disaster recovery services. Mike Henry recaps what’s new and why BC/DR is as…Nov 29, 2017Nov 29, 2017
IWCO DirectHow We’re Tracking Our Carbon Footprint (and Why All Print Providers Should, Too)Our carbon footprint is one of our most reliable tools for tracking our environmental initiatives. Karen Weil gives a rundown of how we’re…Nov 10, 2017Nov 10, 2017
IWCO DirectIn an Age of Digital Gatekeepers, Direct Mail Holds the Key to Reaching MillennialsDigital ads are easy to avoid, especially for ad-blocking millennials. Ashley Leone explains how marketing to millennials with direct mail…Nov 8, 2017Nov 8, 2017
IWCO DirectthINK Conference 2017 Highlights the Importance of Inkjet Technology for Data-Driven MarketingKurt Ruppel brought back key insights about inkjet from the 2017 thINK conference, including new tech and the expanding role of data in…Oct 17, 2017Oct 17, 2017
IWCO DirectShould You Be Using the “Mx.” Title in Your Marketing Copy?Because the English language is always evolving, Ashley Leone explains the “if,” “when,” and “why” of using “Mx.” in your marketing copy.Oct 13, 2017Oct 13, 2017
IWCO DirectThe Third Wave: How the Technology Revolution Impacts PrintWe’ve always been told that the future is digital. But what Debora Haskel found out about how the “third wave” of media is changing print…Oct 6, 2017Oct 6, 2017
IWCO DirectNatural Disasters Had Everyone Rethinking Their Disaster Recovery Plans at DRJ Fall WorldIn the wake of Hurricanes Irma, Harvey, and Jose, Mike Henry recaps how natural disasters had the DRJ Fall World 2017 floor buzzing about…Sep 29, 2017Sep 29, 2017