The One Thing Most Online Tutorial and Training Sites Fail to Recognize
The internet has changed our lives in so many ways. One of the most significant is the contributions it has made to education and learning. The availability of online tutorial and training sites makes gaining knowledge very accessible and convenient. Whether it’s learning computer programming, how to speak Spanish, or even to get an MBA, people can learn whatever they subject they choose to improve their lives.
This has resulted in a proliferation of virtual places to learn. So when students are searching for an online tutorial or training site, they face the overwhelming problem of deciding which one to choose. How can they determine which one which is best for them?
As an online course operator, you can help potential students make that decision (and be more likely to choose your courses) by displaying testimonials and comments from those who have taken the courses in the past. This is the one thing most tutorial, training, and online course sites fail to realize, and it is the main element that would significantly improve enrollment rates.
There is so much on the internet that is fake, which is why testimonials that are genuine are so much more powerful. When potential students are searching for an online tutorial or training site, real legitimate testimonials are going to really impress them, especially when many online course sites have no testimonials at all.
Check out the following tutorial and training sites to see what can be learned from them, how your site compares to theirs, and what you can implement on your own site to get more students to trust and enroll in your courses.
A Room with a Sound
Over at Lynda.com, people can learn about room acoustics.
The author of 23 books on recording, music, the music business, and social media, Hanson Hsu is the real deal and no one would question his credentials in anyway shape or form.
But has anyone actually done the course? What do they have to say about it? What are their impressions of Bobby Owsinski?
Wouldn’t a prospective student be interested in the answers to these questions? If there was no doubt as to the legitimacy of the claims extolling the virtues of Bobby and Hanson, who wouldn’t want to enroll in the course?
Having testimonials on the site would be a great first step towards attracting more potential students and boosting enrollment.
The Numbers Games
As long as businesses exist, there is a need for accountants. And that means accountant jobs. People who want to learn accounting and be introduced to it might search online and stumble across this accounting course from Alison.
There are reviews on the site, but they are just text based and do not have photos of the people who wrote them.
Jason Kinyua from Kenya says “It has been a good experience, being tested “
Saudi Arabian Naif Aljuhani writes “that was great job from the people done this , thank you very much for let us try your excellent job.”
But is this a real review?
Even if it is, potential students out there are probably questioning it.
If there was a picture with Naif’s face and it was linked to a social profile, there wouldn’t be any doubt about the validity of the testimonial. Not only that but people would be more inclined to read the reviews, which would increase the average time spent on the page.
Looking for Love
If people are lonely, not having any success with dating and want their mothers to stop nagging them about their love lives, what might they do?
Maybe they would search online and find a course like this one from Udemy — Relationship Alchemy: Find & Attract Your Perfect Match
1,131 students have previously enrolled, but it only has 8 ratings.
Jessica Cogan gave it one star and wrote “An overly lengthy intro with slightly creepy/cult-y overtones…”
Is this a real review, or someone who is upset because they were unable to find love?
If this course had a better testimonials system, visitors to the page could form a more rational opinion about Benjamin Hero and his ability to expose all of the different cognitive biases and logical fallacies.
People also pay attention to the Google star ratings, so these courses could appear on Google with them, it would result in increased traffic and more conversions.
The Perfect Sound
Learning an instrument is a funny thing — when you’re a kid it’s just another thing you have to do and the lessons are boring. But then once you’re an adult, you really appreciate what you had the chance to do and regret not taking it more seriously.
The many people who are out there that want to learn how to play the piano might search online and find Playground Sessions.
Looks interesting, but what do past students have to say about it?
Did Nick Carter and Nelly actually make those comments?
Phil of the UK writes “The interactive way of learning is brilliant.” but yet, he only gave it 3 stars. This doesn’t seem quite right.
And why have photos of the celebrities, but not the regular people? We know what Nick Carter looks like, but why not have a photo of “Phil from the UK”?
There needs to be some middle ground between a celebrity and a faceless person. This would have the added benefit of increasing the conversion rate, as people tend to trust testimonials from real people with real names and visual faces.
Certified testimonials from actual people, and ones that are linked to their real social media accounts, make a big difference and are more likely to convince other potential students to register, whether it be to learn about room acoustics, accounting, dating or music.
Do you want to see how the Spectoos testimonial Faceboard widget can work for your online course? Try it today!
If you have any questions, feel free to contact us, we would be happy to speak with you!
Originally published at Spectoos.