Silvia Pedersini

ication.…tes of files was soul-crushingly boring, and some users complained they quit before they were done. So what we tried to achieve with the achievements system is intensify the feeling of a crossed-out item on a to-do list, which is the only upside of tedious tasks. The space theme, unwittingly set with the app’s name and exploited in the interface, was perfect for gamification. Our audience grew up on Star Wars and Star Trek, so sci-fi inspired ranks would hit home with them.

Does everyone need all the skills of a designer? Of course not. But each person needs to be armed with the tools to understand how their decisions affect the customer experience.

… result of dwelling on the past and worrying about the future. That’s where meditation comes in. It teaches us to be present, even if it is just for a brief window of time each day.What you’ll notice however is that as you meditate more, you’ll be able to stay present and focused …