Why We Will No Longer Use the Phrase Zero Knowledge to Describe Our Software

WHEN EXPERTS IN YOUR FIELD CALL YOU OUT, YOU LISTEN.

When we launched our backup software in 2007, we adopted the term Zero Knowledge to describe our end-to-end encrypted architecture. It resonated with everyday users who loved the fact that they had complete privacy and control of their data. In recent years, other encryption projects have also adopted the term zero knowledge in their marketing.

WHAT ZERO KNOWLEDGE REALLY MEANS

The term ‘zero knowledge proof’ or protocol is an academic term in cryptography. According to Wikipedia, it’s described as “a method by which one party (the prover) can prove to another party (the verifier) that a given statement is true, without conveying any information apart from the fact that the statement is indeed true.” Our commercial use was inconsistent with the academic definition.

WE LISTENED

So, the point was well taken! Dear respected cryptographer friends, whom we admire and appreciate — we listened to your feedback.

WELCOME, NO KNOWLEDGE PRIVACY

We’re happy to kick off the year with this new terminology, but our mission stays the same: to bring you products that make your life easier and more secure in the cloud.

Security with no backdoors. End-to-end encrypted collaboration and backup. Protecting your security with No Knowledge software for 11 years.

Security with no backdoors. End-to-end encrypted collaboration and backup. Protecting your security with No Knowledge software for 11 years.