SplitMetricsinSplitMetricsApple Search Ads & SearchAdsHQ Amid IDFA Deprecation: What Has Changed?Apple’s IDFA deprecation is altering the ecosystem. Although the changes haven’t been implemented yet, mobile measurement partners, ad…Dec 7, 2020Dec 7, 2020
SplitMetricsinSplitMetricsNEW: Creative Sets Duplication & Campaign Automation in SearchAdsHQ, Multivariate Tests in…Our team keeps improving your experience with the two products that we make — SearchAdsHQ, a platform for Apple Search Ads automation and…Aug 26, 2020Aug 26, 2020
SplitMetricsScience-Backed Tips on Designing App Store Creatives With People & CharactersApp stores are overloaded with visual information. With about 4.4 billion apps on the App Store and Google Play Store combined, users may…Aug 4, 2020Aug 4, 2020
SplitMetricsinSplitMetricsApple Search Ads for Gaming: Why Use SearchAdsHQ for Mobile Game AdvertisingWhen it comes to Apple Search Ads, gaming publishers have specific goals and challenges related to the ads channel. Running ads for a game…Jul 29, 2020Jul 29, 2020
SplitMetricsinSplitMetricsApple Search Ads Metrics: How to Crack Limit Ad Tracking & Other DiscrepanciesWhen you assess your Apple Search Ads performance, you deal with data discrepancies to get true metrics, such as installs, ROAS, CPA…Jul 27, 2020Jul 27, 2020
SplitMetricsinSplitMetricsHow to Use Apple Search Ads Creative Sets to Improve Your Ads PerformanceTo customize ads from the visual perspective and improve their performance, Apple Search Ads suggests app marketers leveraging Creative…Jun 24, 2020Jun 24, 2020
SplitMetricsinSplitMetricsApple Search Ads: All You Need to Know for Successful StartThere are about 2 million apps published on the App Store and the number is growing, and it’s getting harder to become visible there…Jun 15, 2020Jun 15, 2020
SplitMetricsinSplitMetricsApp Store Optimization Best Practices: DoorDash App Overview on the App Store & Google Play StoreDelivery companies are gaining momentum due to the coronavirus outbreak. As people keep staying at home, they are more likely to purchase…Jun 4, 2020Jun 4, 2020
SplitMetricsinSplitMetricsApple Search Ads Benchmarks 2019 by 16 App Store CategoriesThere are approximately 2 million apps out there on the App Store. Visibility and discoverability in this huge ocean of apps may be quite…May 20, 20191May 20, 20191
SplitMetricsinSplitMetricsYear in Review: All Features Apple Added to Search Ads in 2018When one year ends and another begins, many of us, willingly or unwillingly though, look back on our ups and downs, achievements and…Jan 2, 2019Jan 2, 2019