Spotify InsightsinSpotify InsightsHow user research at Spotify is getting ahead of shifting trends in global cultureAs we leap into spring, user researchers at Spotify are thinking carefully about how we can adapt to stay ahead of shifting global patterns…6 min read·Mar 10, 2022--6--6
Spotify InsightsinSpotify Insights4 Myths about Tactical ResearchDo tactical research methods really result in limited impact? Let’s clear out a few of these myths6 min read·Nov 26, 2021--5--5
Spotify InsightsinSpotify InsightsAmplifying Research ImpactGive your research a voice that can drive change across your company.12 min read·Oct 21, 2021--2--2
Spotify InsightsinSpotify InsightsAdopt-A-Participant: Five Tips for Engaging Stakeholders in Large Foundational ProjectsHow can you meaningfully break down the walls between your research participants and stakeholders? Here, Spotify Senior User Researchers…9 min read·Oct 15, 2021--2--2
Spotify InsightsinSpotify InsightsAssessing Constraints: Making Products for all UsersAt Spotify we aspire to make a great product for everyone in the world. When you think about it, that’s a lot of people! If everyone…6 min read·Jul 27, 2021----
Spotify InsightsinSpotify InsightsCreating Strategic Impact for Leadership Through Multidisciplinary ResearchI lead the Strategic Research team for Spotify’s Advertising Business Unit. After several years of seeing the benefits of doing mixed…9 min read·Jun 7, 2021--3--3
Spotify InsightsinSpotify InsightsVisual Analytics at SpotifyPeter Gilks & Jacob Olsufka share how high quality data visualization can deliver real business value.7 min read·Apr 29, 2021--3--3
Spotify InsightsinSpotify InsightsEthnographic Research in Remote Spaces: Overcoming Practical Obstacles and Embracing ChangeSpotify Ethnographer explains how transitioning into research in non-physical spaces has brought unexpected benefits and some challenges.3 min read·Dec 22, 2020--2--2
Spotify InsightsinSpotify InsightsAnalytics Engineering at SpotifyWe’re always looking at how we cut and slice data to make sure we’re keeping up with the questions we are trying to answer.7 min read·Dec 3, 2020--2--2
Spotify InsightsAudio-Forward UX: Meeting Listeners Where They AreSpotify’s experience isn’t defined by the bounds of a smartphone screen and neither are our design and user research practices.9 min read·Nov 4, 2020----