Published inSpotify InsightsHow user research at Spotify is getting ahead of shifting trends in global cultureAs we leap into spring, user researchers at Spotify are thinking carefully about how we can adapt to stay ahead of shifting global patterns…Mar 10, 20226Mar 10, 20226
Published inSpotify Insights4 Myths about Tactical ResearchDo tactical research methods really result in limited impact? Let’s clear out a few of these mythsNov 26, 20215Nov 26, 20215
Published inSpotify InsightsAmplifying Research ImpactGive your research a voice that can drive change across your company.Oct 21, 20212Oct 21, 20212
Published inSpotify InsightsAdopt-A-Participant: Five Tips for Engaging Stakeholders in Large Foundational ProjectsHow can you meaningfully break down the walls between your research participants and stakeholders? Here, Spotify Senior User Researchers…Oct 15, 20212Oct 15, 20212
Published inSpotify InsightsAssessing Constraints: Making Products for all UsersAt Spotify we aspire to make a great product for everyone in the world. When you think about it, that’s a lot of people! If everyone…Jul 27, 2021Jul 27, 2021
Published inSpotify InsightsCreating Strategic Impact for Leadership Through Multidisciplinary ResearchI lead the Strategic Research team for Spotify’s Advertising Business Unit. After several years of seeing the benefits of doing mixed…Jun 7, 20213Jun 7, 20213
Published inSpotify InsightsVisual Analytics at SpotifyPeter Gilks & Jacob Olsufka share how high quality data visualization can deliver real business value.Apr 29, 20213Apr 29, 20213
Published inSpotify InsightsEthnographic Research in Remote Spaces: Overcoming Practical Obstacles and Embracing ChangeSpotify Ethnographer explains how transitioning into research in non-physical spaces has brought unexpected benefits and some challenges.Dec 22, 2020Dec 22, 2020
Published inSpotify InsightsAnalytics Engineering at SpotifyWe’re always looking at how we cut and slice data to make sure we’re keeping up with the questions we are trying to answer.Dec 3, 20201Dec 3, 20201
Audio-Forward UX: Meeting Listeners Where They AreSpotify’s experience isn’t defined by the bounds of a smartphone screen and neither are our design and user research practices.Nov 4, 2020Nov 4, 2020
