What are the new exciting features in SproutUp 2.0? (Part 1/2)
We cannot wait to give you preview of SproutUp 2.0. It’s a Big move for us and we are stoked. We were heads down past several weeks and now ready to talk more about it. We are opening up our 2-sided platform: one for content creators, and the other for brands. There are some very exciting things and we can’t wait to unfold the platform for you.
For brands, we are launching a shiny new dashboard. It is ergonomically designed for daily marketers, so you don’t need any learning curve or specific expertise. It gets your influencer marketing job done faster and effectively.
You asked, and we heard you! Here’re responses and ideas from members of the SproutUp team to answer your questions.
1. “Finding influencers for our marketing campaigns is time-consuming. Can you help?”
- @Nitin: It takes time to browse social media profiles, doesn’t it? On SproutUp 2.0 we can help save your time with our active community of targeted influencers specializing in different expertise (e.g. tech, comedy, personal fitness, music, etc). Through our unique matchmaking system, we also make things a lot easier for you by recommending influencers that fit your budget and campaign requirements.
2. “How do I find influencers of the next-generation customers?”
- @Michelle: Great question! Millennials are often hard to target, as 9 out 10 of them rely on their own social media networks to find products. We’ve got 4 different types of campaign templates to ensure content generated from our influencers appeal to your targeted audience: 1) beta-testers; 2) tech reviewers; 3) lifestyle marketers; 4) selfie commenters. We’ll also help you launch the most engaging campaigns through these templates that would bring your product to the top of your customers’ social feed.
3. “How do I measure the impact of my influencer marketing campaign?”
- @Tao: Glad you asked. Visualizing metrics is one of the key feature of SproutUp 2.0 creator dashboard. In the current influencer marketing world, recruiting influencers and measuring their effectiveness is slow, inefficient and a bit like “gambling”. On SproutUp, you can track real-time data from content views to engagement, from referral clicks to lead generation. You can assess immediate content interest and evaluate content viewers’ desire to convert. Everything is clearly laid out in an easy, digestible and trackable way.
Whew! If you are interested in bringing your newest and hottest product to this joy ride, ping us on @sproutupco and will bring you onboard.
Cheers,
—Team SproutUp
