How Design is Becoming Important in Tech
And Why it Matters to Us
Over the past decade, the importance of design within technology companies has risen dramatically. Consumers have become more digitally savvy and demand a great user experience & flawless functionality.
Current Trend
A study by MOTIV has found that publicly listed design-driven companies, like Apple, Starbucks & Nike, have outperformed the S&P Index by 228%.
Also companies like Airbnb, Spotify & Uber, just to name a few, have understood the importance of design and grown into billion dollar companies. Over the past 4 years, tech firms have acquired 25 companies co-founded by designers and also 13 creative agencies. Design has therefore become a significant factor of a company’s success. Especially in today’s age of the consumer.
Why it Matters to Us
Design also plays a very important role here at Squelo. Our aim is to build a product users will love and enjoy. A great experience and finest functionality is what the user expects these days.
We weren’t happy with the current products & professional networks out there. So we decided to build a better and beautiful professional network. A platform, which is easy-to-use, modern and beautiful. We want to make professional networking fun and good-looking again. We want to help today’s talent stand out and we believe good design can change the world.
Having a great designer in the founding team was a huge asset. He has a great feel for the latest designs and also a brilliant taste. Having received compliments from around the world and great Design Directors from companies like Spotify, Amazon or Google gives us great confidence.
We look forward hearing your feedback, which is most important to us. Launch is just a few days away. If you would like early access , sign up on squelo.com.
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Squelo is a new professional networking platform, helping today’s talent better share & showcase life & work and connect with friends, companies and opportunities in a modern, simple and beautiful way.
Launching October 2015.
