A Simplicity Manifesto

(The Short Version)

The way we work is changing rapidly and dramatically. Team collaboration often happens across geographies, remote teams and across organizations.

Current tools are complex and 65% of our time is wasted on work-about-work. How can we spend our valuable time better and get more meaningful work done?

“Simplicity means Speed”

We believe that ‘Simplicity’ is the key to successful team collaboration and speed. That ‘Simplicity’ will lead to more engaged employees, better projects and make businesses more profitable.

With this core philosophy we wanted to build,

  • Something meaningful and useful
  • Something easy-to-use (that just works)
  • Something that will make life easier for most people

We wanted the tool to get out of your way. So we took the 4 core elements at work (messages, files, tasks and calendar) and optimized it for simplicity and structured collaboration.

Simple well-known concepts — in a simple setup — so you can maximize the speed of your team collaboration.

Our ultimate goal and mission
To enable people, teams and organizations across the globe to work efficiently together.

Let’s keep things simple -
and do great work together.

Andreas Overbeck
Founder & CEO, SquidHub

If you are curious to see our take on the Future of Work, you can watch this short video (1 min 39 sec).

A Simplicity Manifesto (Full Version)

Denmark, October 2018

It’s 2018. Team collaboration should be much simpler. Why isn’t it?


What’s our background for doing this? And what do we want to achieve?
Our founding team has seen hundreds of business projects. We’ve been in charge of running projects for SMBs with small project teams of 5 people and all the way up to Fortune 500 companies.

We’ve worked with local teams — and with global project teams spread across Asia, Europe and the US.

The typical scenario has been distributed teams, data spread across multiple apps, and no easy way to get a real-time overview of the project.

It’s like “playing soccer in heavy fog”. You can’t see the field. You can’t see the ball. You don’t know where the goal is. You don’t know who’s on your team etc.

Pretty difficult conditions for winning the match, huh? It’s definitely tough conditions for efficient team collaboration.

We want to help teams get better conditions for succeeding, businesses be more profitable and society in general to benefit from the results of better team collaboration and better projects.

The Problem

What really stood out (studying hundreds of projects) is how inefficient the current setup is. Employees waste so much time switching between apps, looking for lost files and information, pushing data between systems etc. According to Asana, a stunning 65% of an employee’s time is spent on work-about-work.

Why is that?

There’s never been a larger offering of team collaboration, project management and productivity apps. We tried them all — because we genuinely believed that some would fulfill our needs. The full-blown platforms like Microsoft (Office365 and SharePoint), Google, Asana and Podio. The task managers like Trello, Jira, Hive, Clickup, Wrike and Redbooth. The communication platforms like Slack, Hipchat, Stride, Fleep etc. The todo lists like Wunderlist, Todoist, TickTick, Keep etc.

With so many solutions to choose from, team collaboration was supposed to be simpler and easier than ever before. But still people and teams struggle executing projects efficiently.

Why hasn’t it been solved yet?

Current solutions require team members to constantly switch between apps — even in setups with dedicated collaboration apps like Office365, Google and Asana.

It seems like complexity is the number one factor killing speed and productivity. And the shift towards remote teams, increasingly complex projects and consequently the need for collaboration across organizations, doesn’t make it any easier. It puts a great demand on the tools needed for simple and efficient collaboration.

Fundamentally, the problem is that data is spread across multiple apps and that structured collaboration (as a consequense) is nearly impossible.

What if we could change that?

The Questions

We been asking ourselves so many questions:

Why has this not already been solved?
Why are things becoming more complex?
Why do we waste 65% of our valuable time on work-about-work?

How can we change that?
How can we make team collaboration simpler and more efficient?
Is it at all possible (without it being too simple)?

What’s the core problem?
What’s the future?
What does it take?

Do top management understand how expensive the current setup is?
How much money is spent on inefficient collaboration?

That’s just some of the questions we try to answer with SquidHub.

Great Projects, Happy Employees and Profitability

We believe great projects are delivered by great teams.
That overview and transparency is fundamental for great results.

That overview gives a work environment with peace of mind and where work is meaningful — and that this increase employee satisfaction.

We believe that motivated employees are more productive.
That their deliverables are of higher quality.
And that they execute faster.

We believe that the sum of the above is happy customers
and increased profitability.

We believe that ‘Simplicity’ is key to
speed, quality and profitability.

More Profitable Businesses

What’s the biggest cost in a company’s budget? Wages.

If you are a company, try to ask yourself these questions. What if my team didn’t have to waste time on

  • Looking for documents
  • Searching their inbox
  • Figuring out who are doing what
  • Trying to collaborate with people outside your organization
  • What if my team could spend their time more wisely?
  • What if they could move the project faster ahead?
  • What if we could spend less money on expensive consultants?
  • How much is my team’s time worth?
  • Can we afford to waste our team’s time on trivial stuff?
  • Is it worth $9,99 user/month to spend our time better?

We believe these are incredible important questions any business need to ask themselves to be profibable and survive in a global economy.

Speed means profitability.

So why don’t we optimize against efficient collaboration and workflows?

According to a survey (by Google Apps for Work) among executives in 258 North American companies “Employees working together more collaboratively” is the number one factor impacting profitability.

We designed SquidHub to give your team a great overview. Giving you the keys to speed up business processes, maximize team collaboration and create true value (and profit) within and across organizations.

A side note on pursuing a Microsoft strategy: Coming from a background implementing Microsoft based platforms we don’t buy that pursuing a ‘Microsoft-only Strategy’ or reducing the cost of the tools is the way forward.

You may get endless possibilities. But the flexility comes at a price. Costly implementation projects (workshops, configuration, integration, roll-out, organizational change mangement etc). But more importantly, your team will still be left wasting valuable time on navigation and trying to find what they’re looking for.

SquidHub, Designed for Simplicity and Speed

We wanted to design a Best of All Worlds. A Centralized Solution. Providing Structured Collaboration.

A platform which lets your team collaborate efficiently — even if you have a remote team or work in cross-organizational teams.

A platform which provides a superior overview of the 4 core elements at work (messages, files, tasks and calendar).

A platform that is plug and play. With no setup, no roll-out and no need for training.

It can be hard to imagine, but may best be described as a cross-over of Slack, Asana and Google Drive — in one intuitive app.

Our Goals

Build something meaningful and useful.
Build something that will make life easier for lots of people.
Build something that will make a dent in the univers.

Our Goals and Ultimate Mission

  1. To enable people, teams and organizations across the globe to work efficiently together
  2. To enable teams to deliver projects with higher quality
  3. To increase employee satisfaction
  4. To reduce time wasted on work-about-work
  5. To help companies be more profitable

Final Words

Simplicity means Speed

Let’s keep things simple,
and do great work together.

Andreas Overbeck
Founder & CEO, SquidHub

P.S. If you enjoyed reading this or like the product we built, please clap 👏 or share it with your network. It would mean the world to us. Thanks.

P.P.S. You can sign up and use the core platform of SquidHub for free.


Thank you for reading — and have a productive workday!

More about SquidHub here. You can also checkout our other top articles:

A collaboration app for teams. Think of it as a mix of Slack, Asana and Google Drive. No navigation, amazingly easy-to-use and providing a great overview.

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