4 Things You Might Not Have Known About Nike

Throughout it’s decades of being a superpower brand, Nike has had to work through the struggles of globalization and human rights scandals, especially during the 1990’s and early 2000’s, but improvement is no doubt occurring.

Of course jobs are the biggest impact that Nike brings to developing countries. NIKE directly employs more than 30,000 people across the globe, and contracts with manufacturers that employ more than 1 million workers. I know there is much debate over these jobs and what they really mean, but job’s are job’s they are a start, they enable progress, no matter how slow or how undignified they may seem to others.

In 2005, Nike was the first company in the industry to disclose the names and addresses of contract factories producing Nike product.

Many people know the pitfalls that Nike has had, but not much has been spoken about the social impact they are actually having. Below are a few things that you probably didn’t know about Nike and how its impacting communities around the globe.

1) Clean Water

Nike’s support for Hurley’s(owned by Nike) H2O nonprofit partner Waves For Water has helped an estimated 5 million people gain access to clean water through portable water solutions. The partnership aims to develop a DIY volunteer program called Clean Water Couriers, in which surfers in searching for waves in third-world countries carry filters with them in their luggage. Pack a few filters in your suitcase and either connect with local non-profits in that area or personally travel to villages to set them up yourself.

Hurley H2O’s other nonprofit partner, The Ecology Center, connected with 40 local schools and 10,000 kids, focusing on water education.

2) Youth/School

Credit: Nike N7 Facebook Page

The NIKE N7 Fund provides grants to Native American and aboriginal communities in the United States and Canada in support of sports and physical activity programs for youth. Since 2009, approximately $1.8 million has been directed to these communities.

The launch of the Ni Nyampinga brand radio show and magazine in Rwanda to connect girls and inspire them to reach their full potential The opening of Girl Hub Ethiopia (as part of the Girl Hub collaboration with the UK Department for International Development) and the launch of the Yegna-brand radio drama and girl band to connect, inform and inspire girls across Ethiopia

Credit: Girl Effect Facebook Page

Since 2004. the Nike Foundation’s own investments have directly helped more than 500,000 girls around the world to fulfill their potential, providing grants to more than 100 organizations in more than 80 countries over nine years

The Nike School Innovation Fund’s mission is to fuel excellence in education through the power of innovation. Through the fund, Nike pairs its executives with local schools to implement programs that have a big impact on students and schools. Previously, the fund gave $9 million over five years to support early learning and leadership development programs. Today, the Nike School Innovation Fund focuses on accelerating career and college readiness for 9th graders in Oregon.

3) Disaster Response

In the aftermath of widespread damage to the US East Coast caused by Superstorm Sandy, Nike committed $2 million to rebuilding efforts in New York and New Jersey and an additional $1 million worth of product donations to New York City nonprofit organizations.

Hurley H2O and Waves For Water also helped mobilize relief efforts reaching 350,000 people by distributing essential supplies, rebuilding 150 homes and donating 40,000 meals.

In the aftermath of the devastating tornado that struck communities around Oklahoma City, Okla., in May of 2013, Nike committed $500,000 to KaBOOM! The nonprofit play advocacy organization used the funds to help rebuild five playgrounds in areas affected by the storm

4) Eco — Sustainability

Seven Nike stores achieved Platinum or Gold LEED certification in FY13, bringing the total LEED-certified stores to 33. On average, LEED-certified stores use 30% less energy per square foot than standard designs.

Through engineering, Nike developed a shoe box that is anticipated to use 30 percent less material than the original 1995 vintage box. Nike began using these shoe boxes in 2011, saving the equivalent of 200,000 trees annually.

2 BILLION water bottles recycled into material used in NIKE Brand apparel product since FY10

Since the 1990s, Nike has collected more than 28 million pairs of used athletic shoes, recycling them into new superior performance gear and incorporating them into thousands of sports surfaces.

GreenXchange was born in conversation leading up to the World Economic Forum in Davos in 2009, and has since launch in 2010. By using a set of standardized, free, legal tools, patent owners can make portions of their intellectual property portfolio available under a set of terms between the current choices of “all rights reserved” and “no rights reserved.” With GreenXchange patent licensing tools, patent owners open up a wide swath of technologies for research, development and innovative commercial uses. Patent users receive the rights they need to innovate, and patent owners receive credit for their works — as well as the option to receive annual licensing payments.

Originally published at magazine.stand4.com

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