Meet The Social Good App That Is The Next Generation Of Charity
The way we change the world hasn’t changed in 150 years. It’s outdated, archaic, and must adapt to a generation that demands to be the most impactful in history. Millennials are raised in an era where their charitable footprint matters. They’re socially mobile, have more experience with PayPal than writing a check, and want to see the impact they’re making on the world. Yet, 84% of charities aren’t mobile compatible, 20% can’t accept online donations, and 79% don’t provide any personalized follow up with the donor. How do we know this? Because we are they!!
Stand4 is bringing technology to charity by first introducing a new charitable currency called Stands. Stands are simple challenges, that when taken, activate a donation from Stand4 to any Story the user wants.
While most other industries are going through some game-changing, tectonic technology shifts, charity is still relying on snail mail and 1–888-DONATE. So we thought, with the right tech, we could make it a helluva lot easier to make your mark on the world.
- Stand4 is the simplest way for you to make your mark on the world. No matter if you’re on the go or sitting on the couch, you can take Stands for your favorite causes. For every Stand you take, we donate
- Once the Stand is taken, the user will receive project updates that show the exact impact made so they can see all the lives they’ve helped touch, problems they’ve helped solve, and overall impact they’ve made on the world in one place.
There are causes, charities, and initiatives that resonate with each of us and we are intrinsically motivated to help. Yet, our support is constrained by a charitable system that asks for either our dollars or time — of which, both are extremely limited. We’d like to lend more support but simply can’t, as we don’t have bottomless pockets or an open calendar.
Millennials are socially mobile, yet 84% of charities aren’t mobile compatible.1 Millennials have more experience with PayPal than writing a check, yet 20% of charities can’t accept donations online.
Millennials want to see the impact they’re making and be recognized for their support, yet 79% of charities don’t provide any personalized follow up with the donor.2 And millennials are slactivist by nature, yet 14% of charities fail to provide compelling reasons for giving today.
Originally published at magazine.stand4.com on July 9, 2015.