The Digital Era of Mobile Apps
In this digital era across the world now people are keener to use mobile application for their own benefit. Nowadays mobile applications are more user friendly and work faster retrieving and requesting service from the internet. Even all enterprises have came to understand that way of handling the business has shifted from personal computers to mobile devices for accessing the web based applications. The successful mobile apps have amazing user interface that it engages the end users. In one more mobile is becoming the next Information Technology.
Globally the mobile entertainment is estimated to reach nearly $65.9 billion in 2016. For any kind of entertainment we don’t need TV, DVD, Casinos etc all are now available through mobile apps. In this first world everything is now dependent on performance. If one app is taking longer time to delay their transition then customer will soon switch to another app which provides first access.
Need of Native Mobile App
1. User Convenience — Most of the people spend their time by using apps. There are very less people who spend their time on the web. All is because of convenience. They have become more comfortable with the apps. Work has become easier by using apps.
2. Developing Mobile Friendly Content — Most of the apps now deliver small mobile friendly content. The content which is displayed on the company’s website can be reconstructed with the main keywords and can be concise and displayed on mobile app. The content which is very rarely viewed by people on website should be avoided.
3. Pop up Notifications — the main advantage of mobile apps are that for every single update we get a pop up notification on our phones. That makes us updated of all the news, emails, and messages and may more. Wherever our phone vibrated we are always in a hurry to take a glance if it’s an important message or not.
4. Offline Mode — When it comes to web without net connection we cannot access it but the biggest advantage of app are they can be used without net connection by providing the facility to work offline.
Companies of all size including small business use Smartphone apps for key tool of marketing. It increases the engagement with the customers. It builds the sales with customer by providing coupons and by sending announcements. It also helps to build brand by providing visual designs which the customer can understand.
Many companies think that building and developing app is an expensive process but before developing it if a certain prototype is maintained then it is not at all difficult. The main problem faced by the small business are that they are much worried that whether the application will work on different platforms like iOS, Andriod, Windows and Blackberry. Moreover they don’t get the expertise to develop their apps themselves.
Benefit of Small Business from Mobile Apps
The result of survey and research is saying that 62% of the businesses already have mobile apps. Among these 20 % use their apps for branding purpose, 30 % use it for revenue generation and other 50 percent use it for engagement and for support from customers. Apps can be used for many kind of activity such as digital magazines, logging exercise, newsletters, vouchers and many more. All is to imagine something innovation which will engage customers and they will enjoy using it.
Future of Mobile Apps
In the coming five years the mobile apps download will grow 23 percent and will cross $182 billion in 2020. The drastic use of mobile says that in the coming 5–10 years everyone will switch as mobile shopper. It is a good indication for digital agencies who provides the service for application development. New technologies such as virtual reality and other wearable will get integrated to form a compound and more advanced application.
The next big thing in application development will be the use of Xamarin. At the beginning of this year Microsoft has announced its collaboration with Xamarin. For layman Xamarin can be just another platform for development of application in C# but for a techie he will jump into the details why Xamarin has became the next big thing in mobile application development. Xamarin is actually shared code. Like if we are building an application for different platforms like iOS, Andriod, Windows and we want to write the code only once. Is has been made possible by Xamarin. It has increased the re-usability of codes by integrating wrapper classes. Xamarin allows 75 percent of the code to be shared by different OS. It will make development of application a great time saving process.
