By Carl Potak, Founder of StartupDevKit

Root Cause 1: No Market Need

When startups build a product or service that’s exactly in line with their target customers need and want, then they have what’s called product-market fit.

Yet the number one reason startups fail is because their products or services aren’t needed by the market. So it makes sense that before putting the time and energy into building a product that the market may not even want, it’s smarter to make sure it’s something that the target users want.

So how do we do that?

I recommend always go through the process of idea validation. This…