A bigger question is whether the on-demand economy model, which has experienced some success with rides and odd jobs, even make sense for cleaning.
Why Homejoy Failed
Christina Farr

Bigger question is, does the on demand economy model makes sense for most sectors in the long run? It may work for a couple of services, even those with many struggles (when looking at pay, benefits, fairness, quality of life, etc) but is clearly not a great business model for many.