Netflix is rumored to have an original series based on Vikram Chandra’s best-selling novel Sacred Games, but Amazon has gone much farther: In December it announced 17 shows from Indian creators, with eight of them already in production. Meanwhile, Prime Video already offers a lot more films and TV shows in Hindi, Tamil, Bengali — some of the country’s most spoken languages — than Netflix. Amazon has partnered with some of India’s biggest film studios, and has promised it will bring Bollywood features within “a few weeks of their theatrical release” to Prime Video.
How Netflix Lost Big to Amazon in India
Abhishek Madhavan

How does one compete when the market is cornered with players like Amazon who have the end to end cycle covered. Providing outsized value for very low cost luring in customers with engaging content and then keeping them locked in for life?