If you can’t describe your exact customer in a sentence, you probably don’t know your customer at all. (Dead giveaway: “anyone that needs [X] will need us.”)
Don’t “do” a startup.
Paul Singh
504

“If you can’t describe your exact customer in a sentence, you probably don’t know your customer at all”.

Knowing not just thinking you know who your exact customer is and then building a larger base of customers is truly key.

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