Station FourGood Contracts Make Good ClientsIn my experience, clients of all sizes pay less attention to the details of the contract than they should. That being said, getting…Dec 7, 2018Dec 7, 2018
Station FourDo You Own Your Marketing Assets?I once had another agency owner brag they owned the copyright to all the work they did for clients, which gave them the upper hand in any…Nov 20, 2018Nov 20, 2018
Station FourThe Infinite Lawyer Loop: Balancing Legal Advice on Agency ContractsHere’s the standard disclosure that I am not a lawyer, and you shouldn’t take anything here as legal advice. When you are reviewing…Sep 17, 2018Sep 17, 2018
Station FourApples to Apples: Evaluating Estimates from Competing Marketing AgenciesComparing estimates can be tricky. In some cases, the billing rate is obscured, but you can usually ask the agency if they don’t provide it…Aug 31, 2018Aug 31, 2018
Station Four6 Types of Estimates Used by Marketing AgenciesAn estimate’s an estimate, right?Aug 16, 2018Aug 16, 2018
Station FourKnowing What to Ask: Questions for Marketing AgenciesI’m regularly surprised by the lack of incisive questions asked in sales meetings. While, as I’ve said before, sales meetings should be…Jul 30, 2018Jul 30, 2018
Station FourChoosing a Marketing Agency: Talk with the Right PeoplePublished July 13, 2018 by Chris Olberding • 3minJul 19, 2018Jul 19, 2018
Station FourEvaluating Marketing Agencies: Traits that Lead to SuccessOnce you contact an agency, it’s important to really pay attention during the sales process. By listening carefully, you can get an idea of…Jun 25, 2018Jun 25, 2018
Station Four10 Misunderstood Digital Marketing MetricsOne of the most practical aspects of digital marketing is the ability to look at real data to see how your campaigns are performing…Jun 15, 2018Jun 15, 2018
Station FourMeasuring Site Performance: A First-Pass Review of Analytics & BenchmarkingAs a part of our initial discovery for SEO marketing, we like to get an idea of what kind of results a client has been getting from current…Jun 7, 2018Jun 7, 2018