4 Tips for Building Your Newsletter Subscriber List

Email Marketing

You might have heard about the perks of a newsletter subscriber list, but before you can start reaping these benefits, you’ll have to build a subscriber base. This can be easier said that done, but following these helpful email marketing tips can help you get off to a great start.

1. Purchase or Rent an Email List for Your Industry

First of all, you should know that you can purchase or rent an email list that includes names and email addresses for individuals who have agreed to have their information shared with business owners just like you. These lists are great when you’re just starting out, but make sure that you purchase or rent your list from a company that you trust. Otherwise, you could end up with a list that isn’t very well targeted for your audience or that includes email addresses for people who have not agreed to have their information shared. This is an excellent way to build brand awareness for your products and services and introduce them to new markets.

2. Provide Incentives for Signing Up

People might not sign up for your newsletter if there is no incentive to do so. The truth is that people are bombarded with invitations to sign up for email newsletter lists on a daily basis, so you have to offer something that sets your invitation apart. For example, some businesses offer free coupons, a percentage off of the subscriber’s first purchase, free shipping on a subscriber’s first purchase or other similar incentives. Other companies offer free e-books or other similar materials. People love free stuff, so if you’re willing to offer free content/products/trials to gain subscribers, chances are good that you will be successful.

3. Remind Your Audience About Your Newsletter Regularly

Just because someone doesn’t sign up for your newsletter today does not mean that they won’t do it tomorrow. Make sure you remind your audience about your newsletter regularly. These are a few ways that you can do so:

  • Add a box to the sidebar/right rail on your website or blog that makes it easy for your audience to sign up. Then, your audience will have the opportunity to opt in anytime that they visit your website, regardless of which page they end up on.
  • Consider using a pop-up box on your website to ask for subscriptions. Then, each time that someone visits, they will get a visual reminder before they can view the rest of your site.
  • Post on social media regularly, encouraging followers to sign up for your newsletter and letting them know what they can gain by doing so.
  • Provide samples of your newsletters that people can read; then, at the bottom of the sample, offer an easy option for subscribing.
  • Add a reminder to the bottom of any order confirmation emails or other correspondence with customers. Add an easy link to make it that much easier for them to opt in.

4. Offer Special Deals in Your Newsletters

If you only offer an incentive for your customers to sign up for your newsletter but don’t offer any additional benefits, it’s easy for them to opt out after they have taken advantage of that initial freebie. To keep subscribers on your list and to give them incentive not to unsubscribe, consider continuing to offer random incentives in certain newsletters. You don’t have to include these incentives in every newsletter, but doing so often can encourage your audience to open up your emails more frequently.

As you can see, there are a few things that you can do to begin building your newsletter subscriber list. If you follow these tips, you are sure to have an enviable subscriber list soon, making it easy for you to build a successful email marketing campaign.

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