Growth marketing, or as some like to call it Growth Hacking isn’t just a buzzword anymore. The moment you decide to grow your user and branding efforts with marketing, is the moment you know you’re thinking big and are thinking growth.

Growth marketing is a method that uses a mix…


The new year is coming and the holiday period allows us to finalize the plans for 2017! Many though, are doing the same thing as this past year “because it works”. But you might be missing out on good opportunities for growth.

Some tactics that worked 2 years ago, and…


My passion is coffee. I love the taste, the different ways to brew and drink it, and especially the community that comes with it. I have met some very interesting and cool people through my love of coffee. Us coffee folk like to geek out on the talk.

My sister…


The word “pivot” is most commonly associated with sports, but in the startup world it is a word that is all so common but for different reasons. Most startup professionals associate the “pivot” as a buzzword that is risky and scary.

The term was originally coined by New York Times…


The future is most likely to experience pretty hot multi-screen trends and knowing what is most likely to happen can assist marketers change the most appropriate mobile marketing channels with confidence. Wearable technology is also in the mix and could determine how customers interact with the brands of their choice.


Mobile marketing is providing businesses with a whole new way of reaching the consumers of their goods and services. These days, many members of a household own internet enabled mobile phones, especially if there are teenagers in the house. Therefore this makes it easier for brands to send their ads…


Local Israel Meet up and Learning Session

Women in Wireless Advance with Social: Get Noticed in your Eco System

Advance with Social: How to get noticed in your Eco System, the forum to learn how to use social media to reach your audience and to help build your personal and…


Oh good, I got your attention!

This is a story that I would say is THE eye opening moment that made me realise I can do so much more than just be an employee. …


Mobile advertising presents a wonderful medium in which brand owners and marketers can sell their brands to their targeted audience. But to be able to drive your messages home and get higher conversions, there are certain things which you should know and here are some of them.

Restrict the number…


Recently, my team attended a meeting with a major brand so we could tell them how we work, what we do and why we love mobile.

Something came up during the meeting and it made me think. Someone in the meeting said something that I thought was quite obvious. This…

Stefanie Amini

Founder, Dreamer, Believer #Marketing #Startup pro & mentor @ Google & accelerators — Founder @GossipMediaCo @WomeninWireless IL @coffeemappers -Future investor

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