What is sunk costs fallacy?

Stef Hill
Stef Hill
Nov 1 · 4 min read

…and how can you avoid it?

How often do you hear people stuck in a waiting room or on a helpline say that they’re not giving up now because “they’ve waited this long?”

How often have you heard someone defend staying in an unhappy or even abusive relationship because they “have 9 years in it?”

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Stef Hill

Written by

Stef Hill

Writer. Designer. Self-raising Lazarus. sweetsixty.redbubble.com

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