Most sales people are too one-dimensional.
They learn closing techniques. They learn when to use open and closed questions. They learn how to qualify and manage objections.
They study the flavor of the month sales methodology: Solution selling! Challenger sales! Conversational selling! Consultative selling! SPIN selling! SNAP selling!
But the greatest sales people are capable of so much more.
The greatest dealmakers are capable of navigating the sales process on multiple dimensions. Like time.