If you’re cold calling, you’ll hear this all the time: “Now is not a good time.”
We all know what it’s like to be called by a sales rep, interrupting you in the middle of the day.
But I’m assuming that you actually have something of value to offer, a product or service that will provide meaningful benefits to your buyers.
(If not, you should stop selling whatever crap you’re peddling right now and start selling something that DOES create a ton of value. But that’s a topic we can discuss another time.)
And oftentimes it’s precisely these prospects that don’t have time that should take 10 minutes out of their day to figure out how your solution could benefit them.
Because oftentimes, taking those 10 minutes now could save them dozens or even hundreds of hours later on.
We see this all the time with our inside sales CRM. Sales managers tell us they’re too busy running their team to evaluate another CRM.
And then they spend 3 hours a week putting together reports, and their reps spend an hour a day each creating targeted lead lists and figuring out how to reach out to next. They waste time manually logging sales activity.
Switching to Close.io could save them hundreds of hours that they’re now spending on menial busywork, and instead invest that time in higher value activities (like communicating with prospects).
But try telling that to a busy sales manager knee-deep in their day-to-day operations.
Even quoting Abraham Lincoln won’t help.
Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
But I’ve got something that will help you while you’re on that call with a potential customer, trying to get rid of you, telling you that “right now is not a good time”.