Designing Purpose
Minnie Bredouw

Really love this approach. I specially like the insights on balancing action with reflection, by asking yourself tree questions - joy/skill/impact.

With a diverse background working in tourism, human resources, teaching, graphic design and branding, I’ve done my bit of (unguided) exploring to get to know myself ;) I’m now developing professional coaching skills, seeking to bring in design (thinking) to help my own generation, the millennials, to design their purpose.

If you’re interested, I also recommend checking out the work of Ayse Birsel, an award-winning product designer and creator of ‘Design the Life You Love’ (, a guide that uses the creative proces to build the life you’ve always dreamed of.

Thank you Minnie for sharing and inspiring! I will certainly check out the Purpose Project.