Content is there to keep people inside walled gardens or customers involved with a platform — which is the nicer sounding version. For that matter any content will do, some better, some worse. Since it is all about site-stats and ad impressions the three drunk girls served the live platform well if they kept a sufficient number of men to switch over to an adult platform. It is a business as careless as it just sounded!
P.S.: You might like my article “Content is the Undertaker of Functionality”