Today’s consumers became the driving force for an in-depth integration of techno-solutions into the retail routine, since they demand total personalization, tailored offers and seamless interactions across any possible channels.
Digital transformation in retail: industry vs. technology, who follows whom?
ELEKS
3682

In 80 percent of the cases (IMO) consultants and managers drive changes, not consumers / customers. Plus most digitization efforts ignore customer segments not interested in changes but happy with what they get!

Personalized customer approach fails where customers want privacy and no bombardment with ads! How can anybody claim to deliver great retail processes if they fail with basics like these and make customer stalking the norm?

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