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A mentally healthy person doesn’t stage a pointless joyride around the hospital at which he is a patient with a virulent infectious disease. He doesn’t disregard safety protocols and callously expose others to the virus. He wouldn’t double-down on this reckless behavior the next day with another photo app at the White House after insisting upon a premature discharge from the hospital. He is so narcissistic and deluded as to believe that he’s the one human who can vanquish COVID-19 and then has the temerity to use vapid visual spectacles as a metaphor for an exhibition of the strength needed for his re-election (an insane ploy that could actually cause his physical demise). …


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Photo by Charles Deluvio on Unsplash

You probably first identified as a Democrat or Republican because your parents and grandparents (and perhaps earlier lineage) followed that ideology, not unlike the way most of us come to embrace a particular religion. In 2020, we must first be patriots to protect a democracy in turmoil.

Democracy is fragile and not pre-ordained. It’s essential that we be reminded of the blood and treasure that has been sacrificed by Americans of every persuasion and ethnicity to protect and advance the United States, and it’s imperative to honor the values of “The Greatest Generation” and brave veterans who have fought and died to preserve them. Democrats and Republicans have historically shared these principles, but now the GOP has somehow been subsumed by Trumpian self-interest and his delusional sense of reality. …


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“A Very Stable Genius”

As we applaud and embrace the diverse millions of people who are standing up and protesting for racial equality under the pall of the George Floyd and Breonna Taylor murders and too many other similar injustices, we must also recognize that supporting Trump’s reelection would be antithetical to all the change that we fight and strive for. We must humiliate him in a landslide defeat by sending a historical message that he is on the wrong side of history in all his deluded, racist, misogynistic, narcissistic, jingoistic, xenophobic notions. Dividing us with a constant stream of pathological lying is not acceptable. And let’s ensure that his sycophant enablers down ballot are also retired in disgrace (e.g., …


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Photo by munshots on Unsplash

Music Can Inform Voters and Politics, and Influence Daily Life for the Better.

The music industry’s #BlackoutTuesday/#TheShowMustBePaused initiative is certainly a heartfelt and well-intentioned gesture. No doubt that the industry is sincerely and deeply troubled and empathetic to the tragedy of the killing of George Floyd. But what will meaningfully result from a one day hiatus from work? We suggest that we must do more. We must do what we can to offer hope and quell the violence.


Socially Driven Music develops and parlays #MusicThatMatters with hyperlocal extraordinary music and activism that pays financial and emotional dividends for all…now and later!

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This is meant to be read as a companion piece to:

http://bit.ly/Forgettable-Hit-Records-vs-Hits-Made-of-Great-Songs

I watched the excellent, poignant and heartfelt televised “iHeart Living Room Concert for America,” hosted by Elton John (March 29, 2020), and the Global Citizen “One World: Together at Home” special (April 18, 2020), and was struck by how they mirrored some of Socially Driven Music’s most fundamental concepts.

Event driven concerts and coordinated livestreams are appreciated, but the real heavy lifting begins with motivating effective follow-up. Although the excellent programs certainly illuminated their worthwhile goals, the limited design of single, universal programs (despite their promotion) stops short of achieving maximum potential. This type of old-school campaign would achieve greater impact as a springboard for then parlaying the reach through complementary hyperlocal shows (livestreamed and/or live when possible) that create interactive artist/fan relationships for the benefit of local people in need. …


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This is meant to be read as a companion piece to: https://bit.ly/CaptainFantasticandLivingRoomConcert

Sometimes the most successful business concepts take significant time to distill from a far-reaching futuristic blueprint to simple, elegant execution. The results come from a purpose that evolves through various iterations that then lead to a conclusion that was intrinsic to the original idea, but not easily articulated or actionable at first. This was the case with Socially Driven Music, where the value proposition of our concepts to the music industry and beyond became even more self-evident as it morphed over time.

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Photo by Clark Tibbs on Unsplash

The elegance of SDM is its integrative, multipronged solution to several business and societal quagmires historically mired in paralyzed inactivity. The company is designed to exponentially parlay music and corresponding royalties while intersecting with and advocating for social causes. With its inclusion of advanced analytics, it is not only a stand-alone dynamic modular system, but can also perform as a music division for media companies that ordinarily license music (so that its expense instead becomes a revenue and marketing resource); e.g., new platform, Quibi and/or Amazon’s original programming. (The new platform Quibi is also a prospective outlet for bite-size videos demonstrating the alchemy of precisely developing music and social cause collaborations for uplifting, impactful results.) …


Jagger’s remarks on September 7th, 2019 at the Venice Film Festival illustrate the timeliness of the SDM business model.

“Come Together” billboard in New York City
“Come Together” billboard in New York City
Photo by Donn Strain on Unsplash

Think about the seismic impact of songs that have empowered generations to take action for causes that impassioned them. Now consider the urgency of extending this tradition more consistently than occasionally and following the lead of storied legacy artists and some of our contemporay artists who have picked up and carry the mantle. Here’s a playlist of just a few (65, to be exact) of the powerful past and current calls-to-action, followed by our exhortation to today’s artists and songwriters to be inspired and embrace and parlay this vitally important heritage by creating new socially poignant music or imaginatively covering past gems (offer your song ideas on the Socially Driven Music Facebook Page and/or Instagram and/or Twitter) — with the #MusicThatMatters or #SociallyDrivenMusic hashtags — to be added to our playlist.


“Socially Driven Music: The Futuristic Reconstruction of the Music Business with an Enlightened Purpose”

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Socially Driven Music (SDM) began as a dream to bring a value proposition to the music business that would transform the industry to the pure, artist-centric mandate that should have always been its objective. Its thesis essays and roadmap are available on Medium and posted on SociallyDrivenMusic.com. SDM evolved to fulfill this ambition with a logical extension to an equal passion for impacting social good. The company’s charge is to innovate the music business top to bottom, and invites artists, songwriters and all important social causes and respective fans to join its industry experts in interactive advocacy. Over time, it became increasingly apparent that it’s incumbent upon us to bring attention and potential solutions to myriad social causes (see dropdown menu on sociallydrivenmusic.com) each and every day. With homage to Live Aid and other event-driven charity concerts over the years, SDM is bringing daily attention to the causes of our time. …

About

Stephen (Steve) Love

Music Biz Luminary; Social Media & Fitness Evangelist; Animal Rights Advocate; Politico; Palm Springs (CA) Area Real Estate; Big Thinker!

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