Finding the right mobile app developer for improving your business efficiency

There is a reason mobile app developers are in demand today. 61% of employees report working outside the office and the number of devices managed in the enterprise has increased by 72% from 2015. This statistic is from 2016. These numbers are growing rapidly with the increasing sophistication of smartphones and custom app technology. Why?

Widespread Mobile Technology Use

Mobile technology is in wide use because it is good for business efficiency. Giving an employer instant, electronic access to crucial business information when and where it is needed, rather than tying them down to their office and file cabinets, saves time, money, and overhead costs as well.

When the mobile movement started, business focused on the typical, generic productivity apps like email, calendars, and contact lists. It didn’t take long to find the problems with this approach.

“Being copied in on pointless e-mails via your mobile phone doesn’t make you more productive,” says Michael Hobbs, UK mobility lead at Accenture UK and Ireland. “It just gives you more annoying e-mails to wade through on the road. They tend to magnify the ‘reply all’ phenomenon unless they’re used for specific purposes,” he says.

Improving Efficiency with Mobile Apps

A mobile phone is not a desktop computer in miniature. It is a distinct entity of its own, with a unique personality and formidable capabilities. In the hands of a good professional mobile app developer, it becomes an efficiency machine dedicated to your business workflow or your sales process. Or both.

Reduce Your Costs

A mobile workforce minimizes your overhead costs in many ways. Improve business efficiency by building custom mobile apps that enhance and focus your workflow and sales goals. There is a reduced need to purchase desktop computers, in-house networking devices, and printers — with all the ink, paper, and expense they entail. There is no longer need to sustain employees chained to their desks just to get productive work done. Copiers, fax machines, endless reams of paper, all reduced in your inventory. Phone lines, too, are cut back. These are expensive items, especially over time.

With fewer desktop computers and less network equipment, less office space is required. Employee travel to and from the office merely to look up files and company information is eliminated. Duplication, postage, and shipping of documents back and forth are reduced or eliminated in many cases because everything is digitized. More on that later.

The “Bring Your Own Device” Policy

Smartphones are just about everywhere. One growing movement is called “BYOD,” or “Bring Your Own Device.” Employees are encouraged by management to use their own smart devices — smartphones or tablets — to do their mobile work. Employees under the BYOD programs prefer to use their own devices because they are comfortable with them, they don’t require training, and employees are protective of them, so they are much less likely to be lost or misplaced. This policy is a win-win for all. It allows the employee freedom and control, and it reduces costs for the organization. The mobile workforce is immediately deployed, as long as the software app is ready to go.

Custom Mobile App Productivity Gains

The custom mobile app market is growing because it works. For instance, the Orlando Brewing Co., “experienced significant productivity and competitive advances through the adoption of a custom corporate application leveraging mobility and real-time sales and inventory information, according to company officials.” One study in the UK shows that providing productivity apps to workers can, on average, boost productivity by 34 percent. A one-third productivity increase is quite an ROI.

What Custom Mobile Apps Give You

The phrase “Productivity Gains” is a little vague. Let’s discuss specifics.

Digitization and Error Reduction

Once you decide to go digital, a custom mobile business app creates an automatic information entry enforcement policy. There is (almost) no way to foul up the information unless it is misspelled, and even that — in a well-designed app — can be dealt with in many cases. Your business information becomes error-free instead of error-prone.

Secure Storage and Backup

Stored in a secure, centralized, and securely backed-up, cloud location, your business information is now available to the entire enterprise. Security is the keyword here. Can your business survive a disaster if all your paper files vanish? If there’s a catastrophic disaster at your office, your business papers don’t go up in smoke or drown in the flood. With a cloud implementation, you are back up and running as quickly as possible.

Increased Customer Satisfaction

A custom mobile business app is not only for your internal workflow. You can automate all or part of your sales process and keep your customers happy at the same time.

Consumers are usually more likely to make a purchase after interacting with a brand through a mobile application.

• More mobility means more customer interaction, more quickly

• Mobile Customer Relationship Management (CRM) makes real-time customer follow-up possible

• Accept payments through mobile instantly, any time of the day or night

• GPS tracking of customer shipments keeps orders safe and deliveries on schedule

How Do I Find a Custom Mobile App Developer?

Someone has to develop the custom apps that do all this. There are thousands of mobile app development firms of all sizes all around the world. How do you choose?

Large business: If big businesses don’t have in-house talent, they usually use large, brand-name development firms. They are very expensive.

Medium — small business: There is a process for choosing the right mobile app developer:

1. Define your goals

2. Define your audience

3. Estimate your budget realistically

4. Identify your competition

5. Decide: Buy it or Build-it-Yourself?

If you (usually wisely) decide to Buy it:

1. Choose Who: Freelancers or Small App Business

2. Choose Where: National or International


• Have your goals, audience, and budget well defined.

• Freelancers are ideal for small, intense, creative projects with limited life-spans.

• Small App Businesses are around for long-term support and are more stable.

• National (your country) companies simplify language, tax, legal, and currency problems.

• International companies sometimes offer lower costs, but each region is different.

• Quality and reliability vary greatly between companies. Do your homework.


Custom Mobile App Development is rapidly becoming a business necessity, and for good reason. Efficiency gains of over 33% are realized with mobile app deployment, replacing error-prone paper systems that end up costing more to maintain than the cost of custom app development.

Bring all the advantages of a mobile workforce to your business. There is tremendous ROI on mobile app development. Find a good custom mobile app developer. Your competition is. Maybe it’s time you did, too.