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The 17 Best Digital Sport Links: January 2017

Stephen Sidlo
Feb 11, 2017 · 5 min read

Here’s the first public digital sport links for 2017. I’ve been doing this internally at Engage Sports Media but felt it was about time this was made into a seperate post that people could refer to. The links are in no particular order but I’m open to suggestions on this below.

How to Reach and Engage College Football’s Social Media Audience

PODCAST: Social Media Producer for ESPN College Football Reva Labbe discusses how ESPN are engaging with college football fans across the US.

How the LA Clippers approach game-day activations

From Toyota data capture upon entry to a table soley promoting a Clippers app. Activations were galore.

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Are most of your fans anonymous? Free water for an email address?

njh287 of recently went to a UCLA v Arizona game and he was invisible and anonymous. How many more dedicated fans globally are we not talking to?

Manchester United and Uber announce global partnership

Similar to Uber’s approach at CES2017 to offer lower prices to techies travelling to the Las Vegas conference, Man United are now jumping on this bandwagon by offering exclusive content on the app to fans and other fan moments.

Snap Inc. partner with European clubs to launch football filters

Thirteen bespoke, geo-specific lenses featuring top clubs in England, France, Germany, Italy and Spain have been launched by the company behind the beheamoth Snapchat app. Here’s what Liverpool are doing with it:

‘Fat Ronaldo’ buys an E-Sports Company

The two-time World Cup winner and former Real Madrid player has partnered with celebrity poker star to buy Brazilian E-Sports company, CNB.

NBA may social broadcast the last 5 minutes of games for the time-poor

Here’s a new one, mega-forward thinker and NBA Commissioner Adam Silver is playing with the idea of broadcasting the final five minutes of games to attract fairweather fans online. Not bad if you have the rights.

Pitchero to broadcast all lower league football matches

Bored of your Liverpools’ and Arsenals’ hacking out a 1–0 win to a dull audience? Pitchero are bringing your favourite lower league club to social media by broadcasting all the games! Result.

Mark Fletcher, CEO of Pitchero said: “This is a strong demonstration of our commitment and passion for football at all levels, and an exciting start as we plan to make the local game more accessible than ever before. We want Pitchero to be the network that allows clubs to grow participation and engage the next generation of sports stars, so we are delighted to be able to bring the great stories of non-league football to a new audience.”

Music and Sports Fans: The Perfect Mix?

Music streaming app Deezer recently signed up Barcelona and Pogba’s own Manchester United, Spotify signed a deal with Borussia Monchengladbach, and now Apple has signed with German footballing juggernaut Bayern Munich. I can see this broadening quite quickly into other sports.

360 VR in the Premier League with Middlesbrough

Jumping on the NFL’s approach to VR, Middlesbrough F.C are now giving fans a unqiue look inside the changing rooms, match day moments and the players bus on game day. $1.99.

NHL broadcasting arrives on Twitter

Through MLBAM, Twitter has now partnered with the National Hockey League to bring 10 out of market games to the public.

eSports comes to Facebook Live

Reported in November 2016, Facebook are making it a big priority to get e-gaming onto its platform in 2017. Now Facebook Live will be the exclusive broadcaster of the 2017 college eSports tournament Heroes of the Dorm, according to tournament organizers Blizzard Entertainment. The tournament kicks off February 15.

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Heros of the Storm Tournament

Last-Minute Hotel Booking App HotelTonight Partners With Chelsea Football Club

Another sports club and company partners around game day. Due to a central London location, Chelsea are making it easier for their travelling fans — some Russian — to pick up a deal by staying with HotelTonight.

EA Sports Partners With ESPN For FIFA Broadcasts

Another winner for e-Sports companies, EA Sports FIFA, the world’s biggest soccer game franchise, has partnered with ESPN to broadcast live games from its top players. Manchester City had recently signed up a homegrown player to compete.

How long a Facebook video is watched will have a greater influence on distribution

The Facebook algorithm gods have spoken to us:

One of the signals we look at is “percent completion” — the percent of each video you watch — to help us understand which videos you enjoyed. If you watch most or all of a video, that tells us that you found the video to be compelling — and we know that completing a longer video is a bigger commitment than completing a shorter one. So, people who find longer videos engaging may be able to discover more of them in News Feed.

5 Wi-Fi tips to ensure fans stay better connected for the big game

WiFi design is important in stadia. According to a recent study, 71% of fans post on social media while attending the game, with a whopping 89% of 18–24 years old creating videos of their own while still in the stadium.

Here’s 5 reasons why sports organisations should be looking at the tech to support them. If you need convincing, the Vikings hit a peak of 4.32 TB for Wi-Fi use at U.S. Bank Stadium.

Need a link from Snapchat to a Live Stream?

Yep, Snapchat has created a way to link your website into the app using a snap code. This will be great for broadcasting a live stream within the Snapchat app — can see this being big in sports and e-gaming.

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