Stephen GibsoninMinuteZero10 Misconceptions Technical Founders May Have About MarketingAs someone who went to engineering school, I remember being shocked when I came across the tagline “Marketing is Everything.” Everything…Mar 28, 2023Mar 28, 2023
Stephen GibsoninMinuteZero10 Reasons You Should Pitch “Influencers” With Zero FollowersRecently someone on the team noticed a social mention, so they made a note of it like all the others. In looking at it closer I saw that…Mar 17, 20211Mar 17, 20211
Stephen GibsoninMinuteZeroThe Battle of Informational Ads vs. Emotive OnesPart of many ad campaigns is the creative. This image, video, and message combination will dictate whether your ads win or lose, rise or…Jul 2, 2018Jul 2, 2018
Stephen GibsonWhat I Learned Taking a Year Off To Be A MusicianLast year a job came to a close and left me wondering what the next step should be. After a few months of searching I realized my heart…Jan 12, 2017Jan 12, 2017
Stephen GibsonThe Three Great Virtues of a Software TesterLarry Wall, creator of the Perl programming language, famously stated that the three great virtues of a programmer are laziness…Mar 15, 2016Mar 15, 2016
Stephen GibsoninJotform StoriesHow to Build a Great Marketing Team in a YearJotForm was founded in 2006. Hailed as the first WYSIWYG drag-and-drop online form builder, it’s continued to grow through the years. But…Dec 10, 2015Dec 10, 2015
Stephen GibsoninJotform StoriesHow I Moved From the Minor Leagues to the Majors in Media RelationsI tried for months to get JotForm’s name in the news. My pitches to reporters went unanswered, unnoticed, and unattended to. Now by “try” I…Nov 11, 2015Nov 11, 2015
Stephen GibsoninJotform StoriesEverything you need to know about being a professional bloggerThe internet is full of blogs. Here’s how to create one that stands out and gets traction.Oct 7, 20152Oct 7, 20152
Stephen GibsoninJotform StoriesUnlocking the Secrets of Getting in the NewsJotForm loves being in the news. This is the story of how we’ve gotten the attention of reporters to write about us.Sep 16, 2015Sep 16, 2015
Stephen GibsoninJotform StoriesMaintaining the quality of our site for a great customer experienceThere’s nothing more frustrating than using software that doesn’t work. We’ve all come across times where clicking just doesn’t do…Aug 12, 2015Aug 12, 2015