Steve BartonMy First QuiltI had been thinking about making a quilt since joining justhands-on.tv as the CEO in 2017. For two reasons:Jul 18Jul 18
Steve BartonSuperlative Client ServicingWhen there is a good Client Services person in the room, everything seems to work. Poor Client Services, and you wonder why they didn’t…Jul 181Jul 181
Steve BartonHow can I increase footfall and turn my shop into a resource for the local craft community?We can learn from what the Americans are doing with “Make & Take” sessions. These are open afternoons or evenings (5pm and 7pm) where…Oct 14, 2019Oct 14, 2019
Steve BartonAre online retailers and craft TV channels growing the market or harming local craft communities?How online retailers and craft TV channels drive local craft shops out of business which then impacts the local craft community.Aug 12, 2019Aug 12, 2019
Steve BartonHere’s a dirty little direct marketing secret: target fewer of the right people and make more moneyWhen it comes to media targeting, advertisers and direct marketers take two very different approaches.Feb 22, 2018Feb 22, 2018
Steve BartonYou won’t get famous working in direct marketing…but you might make a lot of money.Do any of these names sound familiar? David Ogilvy. Bill Bernbach. George Gallup. (Commodor) J Walter Thompson. Leo Burnett. Ted Turner.Aug 3, 2017Aug 3, 2017
Steve Barton5 practical hints and tips for delivering content marketingIf you don’t have six figures of budget to buy in consultants and marketing tech to help you develop your content marketing programme, or…Oct 10, 2016Oct 10, 2016
Steve BartonWhat is it about an offer that persuades people to say, “Yes”?No one is immune to the power of an offer.Sep 30, 2016Sep 30, 2016
Steve BartoninOn AdvertisingWord of Mouth MarketingSomething actually worth investing inSep 28, 2016Sep 28, 2016
Steve BartonFemale orgasm and Return On InvestmentWatching someone from a creative agency talk about Return On Investment (ROI) is like watching men describe what an orgasm feels like for a…Sep 23, 2016Sep 23, 2016